About the role
Role & responsibilities
- Conduct live, on-field training and coaching through joint calls, ride-alongs, and market visits with ASMs and sales teams
- Coach ASMs on end-to-end deal closure involving both sellers and buyers, including negotiation, objection handling, and closure techniques
- Enable ASMs to become strong field coaches and people managers capable of driving team performance
- Drive excellence in territory planning, market coverage, and channel/seller management
- Deliver practical product, market, and competitive training aligned to real field scenarios
- Identify capability gaps using field observations and data; design targeted training interventions
- Create and maintain field-ready training tools such as playbooks, coaching guides, and objection-handling frameworks
- Act as a feedback bridge between field teams and Sales, Product, and Marketing functions
Preferred candidate profile
- Proven hands-on on-field sales experience in a territory-driven or channel-led sales environment
- Prior experience in sales training, field coaching, or capability building (good to have)
- Strong understanding of ASM-led sales models where managers actively engage with sellers and buyers to close deals
- Demonstrated ability to coach adult learners and influence field teams
- Willingness to travel extensively and operate in high-intensity field environments
Key Skills & Attributes
• Strong facilitation and on-ground coaching capability
• Excellent communication and stakeholder management skills
• High observation, diagnosis, and feedback ability
• Strong execution focus with a performance-driven mindset Success
Measures
• Improved quality of seller and buyer conversations led by ASMs
• Higher deal conversion and closure effectiveness
• Faster capability ramp-up of ASMs and field sales teams
• Consistent execution standards across territories
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