About This Role
This position is for a Medical Sales Representative in the Nutrition Division, focused on increasing awareness and sales of Abbott Nutrition products among healthcare professionals. The role involves building HCP confidence and loyalty through a multichannel customer engagement strategy, ultimately aiming to increase market share and demand for Abbott's nutrition brands.
Responsibilities
- Understand market and category opportunities within the territory to identify growth areas at the customer/account level.
- Maintain deep, current knowledge about medical and nutritional science, the evolving healthcare landscape, and emerging digital trends.
- Develop and execute multichannel customer engagement plans to generate demand for Abbott brand products and grow recommendations and market share.
- Leverage information about customer segmentation, type, and behaviors to inform customer engagement and account management strategies.
- Develop and maintain strong relationships with HCPs throughout customer accounts, expanding the customer network.
- Secure commitment to recommend Abbott products as the brand of choice by increasing HCP knowledge about the role of nutrition on patient quality of life and the benefits of Abbott’s products.
- Define and deliver 'Unique Value Proposition' from the HCP’s perspective by continuously uncovering their needs and priorities.
- Effectively deliver a consultative sales call to expand HCP’s knowledge of nutritional interventions and the measurable benefits of Abbott brand products, manage objections, and gain commitment.
- Establish target customers and develop clear customer plans to achieve coverage, frequency, and call rate objectives.
- Implement customer segmentation, identify new leads/customers, and ensure timely reporting of daily activities as per the SFE SOP.
- Use data and insights from digital and other omnichannel activities to refine HCP profiles and choose suitable engagement activities.
- Collaborate with cross-functional teams (Marketing, SFE, CRM, etc.) to support patient education, influence customer and patient choice, and deliver a consistent customer engagement experience.
- Measure progress against customer and account objectives and take action to ensure targets and KPIs are met.
- Act in alignment with compliance and regulatory expectations.
Requirements
- Bachelor’s Degree in Pharmaceutics, Nutrition or Dietetics, Industrial Engineering, Business Administration, or a related field.
- Minimum 2 years of experience in data management and business analytics, as a Pharmacy Sales Representative and/or Sales Representative in the pharmaceutical industry.
- Requires travelling within the assigned territories and field time to HCPs and stores locally.
