Sales Manager - North

About This Role

This sales manager role focuses on accelerating the growth of power tools and industrial lifting equipment sales in the automotive and general industry sectors within an assigned territory. The position involves driving product strategy to meet market demands and exceed customer expectations, working with both channel partners and direct sales.

Responsibilities

• Develop an in-depth understanding of IR products, including their features, benefits, and technical specifications
• Manage enquiry pipeline, forecast, and generate new opportunities for profitable growth
• Review channel partners' performance on a monthly basis to ensure monthly and annual targets are achieved
• Implement a structured approach to map and manage customer requirements, build relationships across hierarchies, and leverage these to create opportunities for key accounts, OEMs, and Tier 1 suppliers
• Conduct market research and analysis to identify customer needs, industry trends, and competitive landscapes to drive product development and positioning strategies
• Develop compelling product messaging, positioning, and marketing collateral to effectively communicate product value propositions to customers and stakeholders
• Provide technical assistance and guidance to clients and channel partners, addressing product-related inquiries, troubleshooting issues, and ensuring customer satisfaction
• Conduct training sessions and workshops to educate internal teams, clients, and end-users on product features, usage, and best practices
• Collaborate with channel partners to support product demonstrations, presentations, and proposals, ensuring alignment between customer needs and product offerings
• Work cross-functionally within IR to meet customer expectations

Requirements

• Bachelor's or preferably Master's degree in Mechanical/Mechatronics Engineering
• 8-10 years of relevant experience in handling key accounts, OEMs, and Tier 1 suppliers in the automotive segment through direct and indirect sales (channel sales)
• Proven experience in key accounts management, preferably in a product-focused role
• Excellent communication and presentation skills to effectively articulate complex technical concepts to diverse audiences
• Analytical mindset with the ability to gather and interpret market data and customer feedback to drive product strategies
• Strong organizational skills and the ability to manage multiple projects and priorities simultaneously
• Collaborative team player with the ability to work effectively with cross-functional teams and stakeholders
• Proficient in MS Office: MS-Word, MS Excel, PPT

Nice to have:

• Power tools and handling equipment experience