About the role
Our client Pristine Water is looking for a Sales Manager (ASM) FMCG in Lahore
Pristine Water is seeking a motivated and skilled Territory Sales Officer specializing in the fast-moving consumer goods (FMCG) sector. The ideal candidate will be driving sales growth through strategic planning, effective customer relationship management, and efficient distribution channel oversight. This role demands a proactive individual with strong leadership capabilities, excellent negotiation skills, and a thorough understanding of trade marketing and promotion management. The Territory Sales Officer will be responsible for developing and executing sales strategies, managing trade promotions, and analyzing sales data to maximize market share and meet company targets. This position requires at least one year of relevant experience in FMCG sales and a bachelor’s degree in Business, Marketing, or a related discipline. Candidates must demonstrate an ability to handle pressure while achieving sales goals, possess good communication skills, and have hands-on experience with distributor management and retail execution. A valid driving license, preferably for a motorbike or car, is also necessary to facilitate territory visits and client meetings. The Territory Sales Officer will play a crucial role in fostering strong relationships with customers and distribution partners to ensure continuous growth and market competitiveness for Pristine Water.
Responsibilities
- Develop and implement effective sales strategies to achieve company goals and expand market presence within the FMCG sector.
- Lead, manage, and motivate a team of two sales associates, providing guidance, training, and performance evaluations to enhance team productivity.
- Establish and maintain strong relationships with customers, distributors, and retail partners to maximize sales opportunities and ensure customer satisfaction.
- Oversee distribution channel management ensuring optimal product availability and placement across target markets.
- Plan and execute trade promotions to drive product visibility and sales, while closely monitoring promotional effectiveness.
- Conduct detailed sales data analysis and reporting to identify trends, opportunities, and areas for improvement in sales performance.
- Negotiate contracts, prices, and terms with customers and distributors to achieve favorable agreements and maintain competitive advantage.
- Coordinate with marketing and supply chain teams to align sales initiatives with promotional campaigns and inventory levels.
- Ensure compliance with company policies, industry regulations, and safety standards during all sales activities and customer interactions.
- Monitor competitors’ activities and market developments to identify potential threats and opportunities for business growth.
- Manage budgets and resources efficiently to maximize return on investment for sales and trade promotion activities.
- Prepare regular sales forecasts, reports, and presentations for senior management to support strategic decision-making.
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