Sales Director

About This Role

This is an exciting opportunity for an experienced Sales Director to lead and develop a high-performing technical solutions business across several sectors including Defence, Aerospace, Automotive, Electronics, and Packaging. The role is responsible for delivering ambitious sales and gross margin growth through strong leadership, strategic market development, and disciplined sales execution. You will lead a team across field sales, internal sales, and customer service, creating a culture of accountability, customer focus, and continuous improvement.

Responsibilities

• Deliver sustainable sales, margin, and new business growth
• Lead, coach, and develop sales and customer-facing teams
• Create a high-performance culture with clear objectives, accountability, and measurable outcomes
• Develop and implement sales strategies aligned to priority markets, sectors, and customer segments
• Drive sales excellence through structured processes, pipeline management, and performance reviews
• Build capability across the team through coaching, field accompaniment, and development planning
• Ensure strong prospecting activity and effective conversion of new business opportunities
• Support key accounts and strategic customer relationships
• Lead major commercial negotiations and growth initiatives
• Use CRM systems, KPIs, and commercial data to improve decision-making and sales effectiveness
• Work collaboratively with customer service, operations, and digital channels to enhance customer experience
• Develop strong supplier partnerships and identify new market opportunities
• Contribute as a key member of the senior leadership team

Requirements

• Experience leader with a technical background selling into OEMs
• Proven experience leading and developing successful sales teams
• Strong coaching, mentoring, and performance management capability
• A hands-on, commercially focused leadership style
• Experience managing sales performance against revenue, margin, pipeline, and new business targets
• The ability to engage credibly with technical stakeholders, procurement teams, and senior decision-makers
• Strong understanding of CRM systems, pipeline management, and sales process discipline
• Excellent communication, relationship-building, and negotiation skills
• Strategic thinking combined with a practical approach to execution and delivery
• A growth mindset, ambition, and the ability to thrive in a fast-paced environment