Leading and managing all daily activities related to the sales function is the core of this role, with a focus on building value-based, long-term customer relationships to achieve the hotel's sales goals. The Sales Director will meet individual booking targets and advise direct reports on their booking targets.
Responsibilities
Collaborate with sales executives to ensure understanding and effective implementation of sales strategies for market segments
Work with the management team to develop and implement sales plans addressing revenue, customer, and market issues for segments led by the Director of Sales (DOS)
Assist in the development and implementation of internal and external promotional activities
Provide aggressive leadership to ensure maximum revenue potential (e.g., by setting an example with individual booking targets)
Recommend booking targets for sales team members
Oversee all daily activities of direct reports
Approve food and beverage space allocation to maximize revenue (DOS, groups) in the absence of the Business Evaluation Manager
Participate in sales calls with sales team members to acquire new business and/or close business
Execute and support operational aspects of booking business (e.g., generating proposals, writing contracts, customer correspondence)
Analyze market information using sales systems and implement strategies to achieve the hotel's room and food and beverage targets
Assist the Revenue Management department in completing accurate six-period forecasts
Evaluate sales and food and beverage guest satisfaction results to identify areas for improvement
Demonstrate leadership in guest reception, embodying excellent customer service, and setting a positive example for customer relationships
Interact with guests and obtain feedback on product quality and service levels
Meet with guests before and after wrap-up meetings to obtain feedback on product quality (e.g., guest rooms, meeting facilities and equipment, food and beverage), service levels, contract execution, and overall satisfaction
Empower employees to provide excellent customer service
Observe employee service behavior and provide feedback to individuals and/or managers
Make guest satisfaction a component of departmental meetings and focus on continuous improvement
Execute and support company customer service standards and hotel brand standards
Participate in and practice the brand's daily service essentials
Execute exemplary customer service to enhance customer satisfaction and loyalty by assisting customers and ensuring their satisfaction before and during their plans/events
Serve customers by understanding their needs and recommending appropriate features and services that best meet their needs and exceed their expectations, while building relationships and maintaining loyalty to the company
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Understand the hotel's key target customers and service expectations; serve them by understanding their business, business issues, and concerns, and provide better business solutions before and during plans/events
Build and manage relationships with key stakeholders (internal and external)
Collaborate with sales channels outside the hotel (e.g., event booking centers, market sales, GSO) to ensure hotel needs are met and sales efforts are complementary, not duplicative
Collaborate with Human Resources, Engineering, and Loss Prevention to ensure compliance with local, state, and federal regulations and/or union requirements
Participate in customer events, trade shows, and sales missions to maintain, build, or cultivate key relationships with GSO managers and customers
Interview and hire management and hourly employees with appropriate skills to meet business operational needs
Use all available on-the-job training tools for employees
Requirements
Two-year degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related major from an accredited university; and 3 years of work experience in sales and marketing or a related professional area
Or a four-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related major; and 1 year of work experience in sales and marketing or a related professional area
About the Company
At AC Hotels, the company believes that attention to detail is the generosity it can offer guests. From elegantly subtle wine service to thoughtfully designed stylish environments, AC Hotels and its staff believe that by doing their best, they can deliver extraordinary experiences. AC Hotels' refined design and the meticulous attitude of its staff are widely recognized and praised by guests from all over the world. The company's employees are detail-oriented and globally minded, with an innate curiosity for learning and trying new things. They keep up with current trends in art, technology, and design, and are eager to share with guests and others around them. They often ask themselves how to improve service experiences and create wonderful moments of joy for guests. Joining AC Hotels means joining Marriott International's extraordinary portfolio of brands.
