Sales Director

About This Role

This sales leadership role involves driving revenue growth, account penetration, and operational discipline for one of New York's fastest-growing cannabis brands. The position suits a leader who is passionate about building, growing, and leading a high-performance sales organization, acting as both a player and a coach within the market.

Responsibilities

• Lead, develop, and manage the state's sales organization
• Drive revenue growth, account penetration, retail execution, and operational discipline across the market
• Own territory strategy, team performance, top-account growth, field execution, AR management, forecasting, promotional execution, and cross-functional alignment
• Build and maintain a full market map by region, rep, account tier, and whitespace
• Identify distribution gaps and high-value new account targets
• Develop data-driven territory plans and optimized weekly routes
• Own strategy for the state's top accounts, including growth plans, visit cadence, and performance expectations
• Review market trends weekly and adjust quickly
• Partner with Analytics on category insights, SKU trends, and opportunity identification
• Ride in the field with the sales team at least 2x per week
• Conduct weekly 1:1s focused on performance, behaviors, and capability development
• Train sales team on negotiation, account management, sales process, and communication
• Enforce accountability around KPIs: voids, reorders, new doors, route efficiency, CAD execution
• Identify performance issues early and execute clear corrective action plans
• Lead structured weekly sales meetings with discipline and clarity
• Partner with Training to upskill new hires and tenured reps
• Audit top accounts monthly for merchandising, menu accuracy, pricing, displays, and execution
• Ensure flawless resets, launches, and promotional execution
• Drive consistent sell-in of high-velocity SKUs, new products, and promotional bundles
• Partner with Field Marketing to plan and execute prioritized CADs
• Personally visit 5-10 top accounts per month to validate execution
• Identify merchandising gaps and ensure timely corrective action
• Provide leadership with field photos, market notes, and competitive insights
• Identify and open high-value new accounts across the state
• Build strong relationships with the top 30% of accounts and key decision-makers
• Maintain a bi-weekly communication cadence with priority accounts
• Support retailers with data-driven selling plans and promotional recommendations
• Represent STIIIZY at trade shows, industry events, and key buyer meetings