About This Role
Directing sales for a residential roofing and exteriors business requires a unique blend of field credibility and demonstrated scaling ability. This role is for a leader who has personally engaged in residential sales, including generating opportunities, closing deals in homes, and working with adjusters. The successful candidate will have a proven track record of growing a sales organization beyond a single team in a single market, establishing sustainable recruiting, ramp-up, and management structures.
Responsibilities
- Own the Atlanta revenue target, driving towards $20M by Q4 2027
- Build and expand the sales organization, doubling the current Pod Leader and Project Manager bench
- Develop a productive recruiting pipeline, effective ramp plan, and cultivate sales leadership within the team
- Maintain revenue per rep while increasing headcount
- Drive self-generated sales volume through canvassing, neighborhood saturation after weather events, and referral generation
- Provide direct coaching to top performers, new hires, and at-risk team members, personally when necessary and through managers where possible
- Oversee the realtor and referral partner program, managed daily by the Business Development Manager
- Ensure efficient claim intake and report writing throughput as the drone inspection program scales
- Establish and maintain the operating rhythm, including weekly Pod Leader 1:1s, monthly sales meetings, and close coordination with Production, Claims, and Marketing
- Hire and build the commercial channel to be a significant part of the mix by 2027
Requirements
- Demonstrated experience knocking doors and closing deals in homes
- Carried a personal sales quota in residential home services (roofing, restoration, exteriors, solar, or similar)
- Grown a sales organization from one team to several, with clear metrics on headcount and revenue per rep
- Opened or scaled a second or third market, branch, or territory, understanding associated costs
- Hired and developed sales managers, building a leadership layer beneath you
- Implemented infrastructure for repeatable growth: recruiting pipelines, ramp plans, compensation plans, CRM discipline, and trustworthy forecasting
- Built systems that ensure team performance in your absence
- Led a team through over $15M in annual residential volume, or managed a segment of a larger operation with demonstrable production results
- Experience inside a PE-backed or multi-location home services platform is strongly preferred
- CRM fluency (AccuLynx strongly preferred; Spotio and HubSpot a plus)
- Clean driving record and a valid state-issued license
Nice to have:
