Sales Associate

About This Role

The Sales Associate is a front-line ambassador for the Coach brand, responsible for delivering a personalized shopping experience and meeting sales goals. This role involves luxury retail service, omni-channel selling, and team collaboration to build brand loyalty and revenue.

Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
• Build lasting client relationships through personalized styling, product expertise, and fashion advice
• Drive sales through cross-selling, upselling, and tailored recommendations
• Utilize mobile POS, clienteling tools, and social selling platforms (including short-form video) to capture data and encourage repeat purchases
• Develop and execute personal sales plans; meet or exceed individual and team KPIs
• Source new customers, maintain relationships, and follow up to close sales
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs
• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards
• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures
• Process transactions efficiently (purchases, returns, exchanges, online pickups)
• Support inventory cycles: receive shipments, stock shelves, and manage product movement
• Assist teammates in functional areas as required
• Foster a collaborative, trust-based environment; encourage team performance
• Participate in brand initiatives, training programs, and inclusion activities
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor

Requirements

• 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors
• Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie-talkie use, ability to read price/release sheets
• Strong English proficiency
• Ability to work in a fast-paced environment
• Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high-traffic retail days (including, but not limited to, public holidays)
• Ability to lift at least 25 lbs. regularly (up to 50 lbs, occasionally), to climb, bend, kneel, and maneuver sales floor and stockroom

Nice to have:

• Luxury retail background, social media savvy, experience with live-stream shopping or video demos, clienteling and data acquisition skills

About the Company

Coach is a global fashion house founded in New York in 1941, inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown. Coach is part of the Tapestry portfolio, a global house of brands committed to stretching what’s possible.