About This Role
This role is for a dynamic and strategic Promotions & Lifecycle Specialist to support iGaming brands. It involves driving user engagement through innovative promotional strategies and lifecycle marketing initiatives designed to appeal to diverse player segments across multiple markets.
Responsibilities
- Execute briefs, projects, and initiatives to support or grow the Player Lifecycle Strategy
- Prioritize and plan projects with the Player Lifecycle Manager
- Optimize communication touchpoints and adjust interventions as needed
- Identify new opportunities and collaborate on implementation
- Work with external teams (e.g., Market Development, Digital Marketing)
- Stay informed on competitors, industry trends, and marketing best practices
- Monitor project success and apply learnings
- Ensure communication meets customer needs and improves response rates
- Deliver projects on time, meeting standards and deadlines
- Implement initiatives to optimize player experience and minimize revenue loss
- Devise initiatives and offer strategies that deliver on customer expectations and support anticipated ROI per project/intervention
- Ensure numbers management, deep dives and forensic audits, on all variables of the New Player Portfolio / promotions to ensure initiatives are measurable against set KPIs thereof
- Coordinate marketing activities to support retention with stakeholders
- Diversify automation to drive business growth
- Ensure cooperation between teams and suppliers to meet project timelines
- Assess tools to improve flexibility and scalability
- Run ad-hoc promotions for re-engagement before automation
- Develop initiatives and offers to meet ROI targets
- Conduct audits on the Offer Management Portfolio to measure against KPIs
Requirements
- Relevant tertiary qualification in Project Management, Marketing, Business, or Finance Administration
- Minimum of 2 years
experience within Retention with a strong understanding of customer behavior and data-driven retention strategies
- Proven working knowledge of Microsoft Office Suite, including advanced Excel (spreadsheets, pivot tables, graphs, and formulas)
- Strong analytical mindset, confident in interpreting data and making informed business decisions
- Excellent verbal and written communication skills, with the ability to present complex ideas clearly and effectively
- Demonstrated project management expertise, with a track record of delivering projects on time and within scope
- Exceptional attention to detail, ensuring accuracy and consistency across all deliverables
