Retention Specialist

About This Role

This role is for a dynamic and strategic Promotions & Lifecycle Specialist to support iGaming brands. It involves driving user engagement through innovative promotional strategies and lifecycle marketing initiatives designed to appeal to diverse player segments across multiple markets.

Responsibilities

• Execute briefs, projects, and initiatives to support or grow the Player Lifecycle Strategy
• Prioritize and plan projects with the Player Lifecycle Manager
• Optimize communication touchpoints and adjust interventions as needed
• Identify new opportunities and collaborate on implementation
• Work with external teams (e.g., Market Development, Digital Marketing)
• Stay informed on competitors, industry trends, and marketing best practices
• Monitor project success and apply learnings
• Ensure communication meets customer needs and improves response rates
• Deliver projects on time, meeting standards and deadlines
• Implement initiatives to optimize player experience and minimize revenue loss
• Devise initiatives and offer strategies that deliver on customer expectations and support anticipated ROI per project/intervention
• Ensure numbers management, deep dives and forensic audits, on all variables of the New Player Portfolio / promotions to ensure initiatives are measurable against set KPIs thereof
• Coordinate marketing activities to support retention with stakeholders
• Diversify automation to drive business growth
• Ensure cooperation between teams and suppliers to meet project timelines
• Assess tools to improve flexibility and scalability
• Run ad-hoc promotions for re-engagement before automation
• Develop initiatives and offers to meet ROI targets
• Conduct audits on the Offer Management Portfolio to measure against KPIs

Requirements

• Relevant tertiary qualification in Project Management, Marketing, Business, or Finance Administration
• Minimum of 2 years

experience within Retention with a strong understanding of customer behavior and data-driven retention strategies

• Proven working knowledge of Microsoft Office Suite, including advanced Excel (spreadsheets, pivot tables, graphs, and formulas)
• Strong analytical mindset, confident in interpreting data and making informed business decisions
• Excellent verbal and written communication skills, with the ability to present complex ideas clearly and effectively
• Demonstrated project management expertise, with a track record of delivering projects on time and within scope
• Exceptional attention to detail, ensuring accuracy and consistency across all deliverables