About This Role
This role focuses on developing and executing marketing strategies to retain and reactivate players within the gambling industry. It suits a data-driven marketing specialist with experience in campaign management, player segmentation, and analytical optimization.
Responsibilities
- Develop and launch marketing activities to retain and reactivate players, including promotions, bonus programs, tournaments, and personalized campaigns
- Develop and execute communication strategies across email, push notifications, SMS, pop-ups, notification centers, and messaging apps
- Analyze campaign performance, prepare reports, and formulate hypotheses for optimization
- Manage the retention marketing budget, forecast and monitor ROMI
- Segment audiences and develop personalized offers
- Coordinate with the regional team to ensure timely promotion launches
- Adapt funnels to different traffic sources
- Design and implement custom activation and retention flows based on incoming traffic types to improve retention and conversion rates
- Collaborate with cross-functional teams, including Product, Analytics, and Growth
- Monitor key KPIs and achieve performance targets
- Ensure campaign mechanics are configured correctly and all campaign elements function as intended
Requirements
- At least 2 years of experience in the gambling industry
- Proven experience planning and executing marketing campaigns, promotions, bonuses, and tournaments aimed at player retention and reactivation, with a track record of successful results
- Knowledge of promotion, bonus, tournament, and quest mechanics
- Understanding of product unit economics and key retention metrics
- Proficiency in cohort and RFM analysis, with the ability to forecast the impact of bonuses on product profitability
- Experience with player segmentation and setting up personalized communications and automated, trigger-based journeys
- Experience independently managing projects from initial concept through launch and retrospective
- Ability to analyze data, test hypotheses, and optimize marketing activities based on analytical insights
- Experience with analytics tools such as Google Analytics, Tableau, and Power BI
- Strong organizational skills, attention to detail, and the ability to manage multiple tasks simultaneously
- An analytical mindset and the ability to make data-driven decisions
Benefits
- Exciting and challenging job in a fast-growing business group
- Opportunity to be part of a multicultural team of top professionals
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset
