Retail Assistant Manager

About This Role

Leading the team and supporting all aspects of store operations is the core of this Assistant Store Manager role. You will partner closely with the Store Manager to drive sales performance, develop a high-performing team, execute operational excellence, and ensure the store consistently reflects the POP MART brand. As a leader, you will coach and develop team members, inspire a customer-first culture, and help create memorable experiences for collectors and first-time visitors alike.

Responsibilities

• Partner with the Store Manager to recruit, coach, develop, and retain a high-performing team
• Lead, motivate, and develop Brand Associates and Sales Leads through coaching, feedback, and recognition
• Foster an inclusive, collaborative, and customer-first culture that reflects POP MART's values
• Serve as Manager on Duty, making operational and customer service decisions while ensuring an exceptional store experience
• Support onboarding, training, and performance development of new team members
• Deliver an exceptional customer experience by leading from the sales floor and setting the standard for customer engagement
• Inspire excitement around POP MART's artists, characters, Blind Boxes, MEGA Collections, and exclusive collaborations
• Resolve customer concerns professionally while building long-term loyalty
• Ensure every customer interaction reflects POP MART's premium brand experience
• Partner with the Store Manager to achieve sales goals and key performance indicators (KPIs), including: Sales Conversion, Units Per Transaction (UPT), Average Transaction Value (ATV), Payroll productivity, Inventory accuracy
• Analyze business results and identify opportunities to improve sales performance
• Execute action plans to improve store performance and customer engagement
• Promote new product launches, limited-edition releases, and seasonal campaigns
• Oversee daily store operations, including opening and closing procedures, cash management, safety, and operational compliance
• Ensure company policies, procedures, and loss prevention standards are consistently followed
• Maintain an organized, clean, and safe store environment
• Support scheduling, daily task planning, and operational execution
• Monitor inventory accuracy, shipment processing, replenishment, transfers, and stockroom organization
• Execute POP MART visual merchandising standards and marketing initiatives
• Install planograms

About the Company

Founded in 2010, POP MART is a leading global pop culture and entertainment company that works with artists and designers worldwide to develop and operate IPs, creating products, services and entertainment experiences for consumers. Its portfolio includes beloved IP characters such as THE MONSTERS, TWINKLE TWINKLE, CRYBABY, DIMOO, SKULL PANDA, Hirono and MOLLY. As of the first half of 2026, POP MART had more than 100 million registered members worldwide, operated 676 physical stores and over 2,800 ROBO SHOP vending machines, and reached nearly 100 countries and regions through cross-border e-commerce platforms.