Research Analyst

About This Role

This Research Analyst role is an opportunity to join the Consumer Insights team at Omnicom Media Group. It involves asking questions, transforming complex data into clear and compelling insights that create value for customers, and guiding marketing strategies across various product categories. The ideal candidate will possess strong research instincts, an interest in data analysis, marketing strategy, and human behavior, along with the ability to communicate findings to drive informed decisions.

Responsibilities

• Support the questionnaire design and testing process
• Monitor fieldwork (quota tracking, data quality checks, soft and full launch coordination)
• Manage data processing through to final reporting
• Translate findings into clear, compelling narratives
• Structure narratives into a clear point of view
• Build presentation-ready deliverables that stakeholders can act on
• Work closely with cross-functional teams, including strategy, planning, and senior management, to interpret data findings and guide strategic decisions
• Ensure the quality and accuracy of data collected and analyzed across various research projects
• Manage multiple research projects simultaneously (coordinating with vendors, tracking timelines, and ensuring every study is delivered on time and to a high standard)

Requirements

• Undergraduate degree in a relevant field (social sciences, marketing, business, psychology, or similar)
• 1+ years of experience in research analysis with a demonstrated ability to translate findings into clear, actionable insights
• Familiarity with a variety of research methodologies, including surveys, focus groups, and secondary research
• Proven ability to communicate complex data as clear, executive-ready narratives for both client and internal audiences
• High level of accuracy and attention to detail in data analysis and reporting
• Ability to approach problems with a structured, methodical approach and recommend effective solutions

Nice to have:

• A postgraduate college program or master’s degree in a relevant field
• Experience with analytical tools such as DisplayR, SPSS, Q, R, Python, or SQL
• Familiarity with AI tools (e.g., Claude, ChatGPT) for research support, synthesis, and workflow efficiency
• Awareness of advanced quantitative techniques such as MaxDiff, segmentation, and cluster analysis

Benefits

• Opportunities for professional development and growth
• Collaborative and innovative work environment
• Flexible work arrangements

Important Details

• Schedule: Employees are required to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager