About This Role
The Relationship Manager for Relationship Banking designs, plans, executes, and manages sales and marketing strategies to maximize business volume and deposits. This role involves maintaining teamwork with service and operations personnel and operates within broader institutional objectives.
Responsibilities
- Plan, organize, lead, and undertake business generation programs to increase account base and total funds portfolio
- Conduct continuing market surveys to pinpoint prospective clients, determine their banking requirements, and analyze competitor offerings
- Determine and package appropriate products and services to meet client-specific requirements and outflank competition
- Regularly conduct business calls and presentations to prospective clients
- Accomplish and submit a Call Report of all marketing activities/sales calls to the Region Business Head
- Conduct periodic calls to existing clients to determine their perception of the bank's products and service quality, and explore opportunities for cross-selling, leveraging, and relationship improvement
- Provide specific guidelines (e.g., standing instructions) to branch service personnel on the scope of relationships to be established/maintained for every client
- Formulate and execute strategies to ensure attainment of business volume/budget
- Screen and evaluate creditworthiness of clients who request for credit accommodations (e.g., credit cards, auto loans, mortgage, business line, and/or bills purchase line)
- Endorse credit applications with complete justification and documentation requirements to the Regional Office for further endorsement/processing
- Harness the resources of all support or other business units for efficient client base conversion and deposit generation, and to provide clients with meaningful and competitive products and services (e.g., sales leads conversion activities, auto loans/credit cards/business line/bank assurance referrals/production)
- Ensure that customer requests, suggestions, and complaints are immediately and satisfactorily addressed/resolved by concerned personnel and/or units
- Co-sign instruments and transaction documents which require counter-signatures within policies and defined signing authorities
- Coordinate with the Branch Manager in ensuring that all branch service and operations personnel are oriented with bank products and services, and are trained on basic selling skills
- Encourage branch personnel to take advantage of every opportunity to cross-sell and regularly coach them on how to cross-sell
- Coordinate with the Branch Manager in ensuring that the branch projects the image of a progressive, efficient, and stable bank through well-maintained furniture and equipment, well-appointed display of promotional materials, and well-trained, smartly dressed, courteous, and customer service-oriented personnel
