About This Role
The Relationship Manager designs, plans, executes, and manages sales and marketing strategies to maximize business volume and deposits. This role involves maintaining teamwork with service and operations personnel and aligning with broader institutional objectives.
Responsibilities
- Plan, organize, lead, and undertake business generation programs to increase account base and total funds portfolio
- Conduct continuing market surveys to pinpoint prospective clients, determine their banking requirements, and analyze competitor offerings
- Determine and package products and services appropriate to clients
- Regularly conduct business calls and presentations to prospective clients and submit Call Reports of all marketing activities/sales calls to the Region Business Head
- Conduct periodic calls to existing clients to determine their perception of the bank
- Explore opportunities for cross-selling, leveraging, and relationship improvement
- Provide specific guidelines (i.e., standing instructions) to branch service personnel on the scope of relationships to be established/maintained for every client
- Formulate and execute strategies to ensure attainment of business volume/budget
- Screen and evaluate creditworthiness of clients who request credit accommodations (e.g., credit cards, auto loans, mortgage, business line, and/or bills purchase line)
- Endorse credit applications with complete justification and documentation requirements to the Regional Office for further endorsement/processing
- Harness the resources of all support or other business units for efficient client base conversion and deposit generation
- Provide clients with meaningful and competitive products and services (i.e., includes sales leads conversion activities, auto loans/credit cards/business line/bank assurance etc. referrals/production)
- Ensure that customer requests, suggestions, and complaints are immediately and satisfactorily addressed/resolved by concerned personnel and/or units
- Co-sign instruments and transaction documents which require counter-signatures within policies and defined signing authorities
- Coordinate with the Branch Manager in ensuring that all branch service and operations personnel are oriented with bank products and services and trained on basic selling skills
- Encourage personnel to take advantage of every opportunity to cross-sell and regularly coach them on how to cross-sell
- Coordinate with the Branch Manager in ensuring that the branch projects the image of a progressive, efficient, and stable bank that is worthy of patronage through well-maintained furniture and equipment, well-appointed display of promotional materials, and well-trained, smartly dressed, courteous, and customer service-oriented personnel
- Co-conduct with the Branch Manager regular branch staff meetings for disseminating information on new products/services, coordination issues between the RM and the service & operations personnel, and handling of specific accounts
