About This Role
This role is for a Regional Sales Manager to join a leading building material company, specifically focusing on pipes and fixtures. The position involves formulating and achieving sales targets, implementing market penetration strategies, and managing retail operations, dealers, and distributors. It suits a candidate with strong leadership, analytical, and people management skills, focused on driving sales and ensuring customer satisfaction.
Responsibilities
- Formulate annual, quarterly, and monthly sales targets in line with organizational objectives
- Ensure achievement of targeted sales (category-wise/VAP) and regular monitoring
- Implement strategies for market penetration for new product lines and increase the share of existing products
- Ensure periodic review of all business processes, parameters, and performance; devise and implement suitable action plans
- Ensure the achievement of product realization per Kg target (Category-wise Realisation)
- Ensure on-time cash flow by reducing total outstanding days
- Analyze overdue collection/outstanding on a monthly basis and create action plans for customers as per credit policy
- Ensure proper monitoring and achievement of OTIF as per target
- Work in close coordination with other internal departments/teams to resolve customer queries/issues to meet customer satisfaction/service levels
- Engage, educate, and nurture existing partner relationships through regular visits, trainings/exposure visits, etc.
- Ensure proper planning for the effective execution of various branding and promotional activities
- Conduct competitor analysis and monitor competitor’s activities
- Devise effective countermeasures for maintaining a competitive edge
- Develop and expand the retail network to enhance product reach and business targets in alignment with the strategy
- Conduct dealer mapping survey for assessing the market potential in coordination with external agency
- Drive a culture of performance - set goals, review and manage performance, and provide constructive feedback to the team
- Provide handholding support to new joiners to ensure smooth onboarding and acclimatization with the organizational culture
- Ensure that nominated employees attend trainings and take retention tests
- Ensure that employees who have been imparted training are implementing the learnings and review the same on a monthly basis
Requirements
- MBA in Sales & Marketing from a reputed and recognized university/institute
- 15-20 years of experience
- Up to 47 years of age
- Understanding of different types of polymers and their application (Preferable)
