Regional Marketing Manager

About This Role

This role is for a creative, energetic, and execution-focused marketer who is excited about building memorable consumer experiences and understanding what works and why. It blends creativity with commercial thinking, helping to create events, activations, merchandise, and on-ground experiences while also tracking leads and measuring acquisition effectiveness.

Responsibilities

• Execute on-ground marketing activations, events, pop-ups, society activities, and local engagements
• Help design and deliver consumer experiences that drive awareness, engagement, and acquisition
• Work on creative merchandise, giveaways, and brand assets
• Support branch branding and visibility initiatives to improve walk-ins and local recall
• Support execution of regional BTL campaigns with a clear understanding of the marketing funnel
• Track and report funnel metrics such as leads generated, cost per lead (CPL), and cost per acquisition/conversion
• Coordinate with sales and branch teams to ensure leads are actioned and converted
• Help identify what's working (and what's not) to improve campaign efficiency over time
• Contribute fresh, creative ideas for activations, consumer experiences, and engagement formats
• Stay updated on new experiential formats, events, and consumer trends
• Help localize national campaigns into high-impact, on-ground executions
• Work closely with vendors, agencies, printers, fabricators, and partners to ensure smooth execution
• Be hands-on on the ground solving problems, managing details, and making things happen
• Learn how to manage budgets, timelines, vendors, and compliance
• Prepare reports and dashboards for campaign performance

Requirements

• Highly creative, energetic, and proactive mindset
• Strong execution mindset
• Curious and eager to learn how marketing drives business outcomes
• Comfortable working on-ground and handling multiple tasks
• Interest in both creative marketing and performance metrics
• 3-5 years of experience in BTL, events, activations, experiential or regional marketing
• Understanding (or strong interest) in marketing funnels and performance tracking
• Good communication skills and ability to coordinate with multiple stakeholders
• Working knowledge of Excel and PowerPoint
• Master's Degree (Marketing preferred)
• Strong command of English (written and spoken)

Nice to have:

• Knowledge of regional/local language

Important Details

• Reporting to: Regional/Zonal Marketing Lead