Regional Marketing Director

About This Role

This Regional Marketing Director role is critical for the successful commercialization of Summit Therapeutics' oncology portfolio. The director will develop and execute regional marketing strategies and customer engagement initiatives, aligning them with the company's overall brand and commercial strategy. The role involves partnering with various internal teams to translate national brand strategies into impactful regional execution.

Responsibilities

• Develop and execute regional marketing strategies and educational initiatives that align with national brand strategy, commercial objectives, and the evolving needs of the oncology marketplace
• Develop and execute robust customer engagement plans for National and Regional Thought Leaders, including identification, segmentation, engagement planning, and coordination of appropriate cross-functional interactions
• Partner closely with Sales and other customer-facing teams to translate national marketing strategies into effective regional execution plans and identify opportunities to enhance customer engagement
• Develop and enable a 360-degree view of regional and national thought leaders, integrating available customer insights, engagement history, affinity data, affiliations, and other relevant information to help field teams appropriately personalize customer interactions
• Partner cross-functionally to identify customer insights and regional market dynamics and translate those insights into actionable recommendations for the broader commercial organization
• Support the identification, recruitment, contracting, and execution of regional and national commercial advisory boards, ensuring appropriate planning, coordination, and execution in partnership with relevant stakeholders
• Develop and execute national and regional congress strategies and plans, with a particular focus on Tier 1 and Tier 2 congresses, to maximize customer engagement, educational opportunities, and commercial impact
• Partner with Sales and cross-functional stakeholders to develop pre-, during-, and post-congress engagement strategies and ensure effective follow-up with priority customers and thought leaders
• Support the recruitment, education, contracting, and execution of the Promotional Speakers Program, working closely with internal stakeholders to ensure effective and compliant program execution
• Develop and maintain strong relationships with internal stakeholders across Marketing, Sales, Medical Affairs, Market Access, Commercial Operations, Legal, Compliance, and other functions to ensure coordinated regional execution
• Create and participate in regular regional insight-sharing forums with the field organization to capture customer feedback, competitive intelligence, market dynamics, and emerging opportunities and translate insights into actionable recommendations
• Serve as a key conduit between the field organization and the broader Commercial organization, ensuring regional customer insights inform national marketing strategy and execution