About the role
Position: Regional Lead, SEA Incubation Esports
Location: Thailand / Southeast Asia
Industry: Esports / Gaming / Entertainment
Employment Type: Full-time
We are seeking an experienced Regional Lead, SEA Incubation Esports to lead the strategic direction, commercial growth, and operational excellence of a regional esports portfolio across Southeast Asia.
This is a senior regional leadership role responsible for a flagship tournament product and incubation league portfolio across Thailand, Singapore, Cambodia, Myanmar, and Vietnam , while developing a competitive pathway connecting multiple SEA markets to major regional and global championships.
Key Responsibilities
Regional Tournament Leadership
- Own and lead the end-to-end strategy, operations, and commercialization of a regional flagship esports tournament.
- Oversee tournament format, broadcast, talent, monetization, and qualification pathways.
- Develop the tournament into a leading open regional esports circuit in Southeast Asia.
- Build a clear competitive pathway connecting developmental and national leagues to major regional and global championships.
SEA League Portfolio Management
- Lead the strategic direction, KPIs, and commercial performance of national leagues across Thailand, Singapore, Cambodia, Myanmar, and Vietnam.
- Manage league operations through local organizer and strategic partner models.
- Establish partner governance frameworks covering contracts, scope, performance management, financial controls, and quality assurance.
- Priorities Thailand as a key growth market and drive ecosystem development, competitive credibility, viewership, and commercial performance.
Commercial & Revenue Growth
- Develop and execute monetization strategies across sponsorship, media rights, merchandise, in-game activations, and team/community programmes.
- Identify new revenue opportunities and maximize the value of existing partnerships.
- Lead commercial strategy and performance reporting at regional level.
Brand, Marketing & Audience Growth
- Define product positioning, brand narrative, and campaign direction for the regional tournament and league portfolio.
- Work closely with regional and country marketing teams to drive audience growth and deliver against business and tournament KPIs.
Stakeholder Management
- Build and maintain senior-level relationships with organizers, professional teams, government partners, media rights holders, broadcasters, and commercial partners.
- Collaborate closely with Publishing, Marketing, Legal, Finance, and Country Management teams to ensure aligned execution across markets.
Team Leadership
- Build, manage, and develop a multinational team across operations, partnerships, and commercial functions.
- Establish scalable performance frameworks and operating processes to support regional growth.
Requirements
- 7+ years of experience in esports, gaming, sports, or live entertainment.
- At least 3 years owning a product, market, or business unit with full commercial accountability.
- Proven experience managing competitive leagues or tournaments at a regional or multi-country level.
- Experience working with game publishers or within the gaming industry at a senior commercial or operational level.
- 3+ years of people management experience , including managing managers or multinational/distributed teams. Experience leading teams of 5+ is highly preferred.
- Proven track record in driving revenue through sponsorship, media rights, merchandise, or platform monetization .
- Experience in media rights or OTT licensing is a strong advantage.
- Strong commercial and financial acumen, including deal structuring, partnership contracts, and financial modelling.
- Fluent in English ; Mandarin proficiency is strongly preferred.
- Additional SEA languages such as Thai, Vietnamese, Khmer, Burmese, or Bahasa are a plus.
- Strong cultural awareness and ability to work effectively across diverse Southeast Asian markets.
- Comfortable operating in a fast-paced, ambiguous, and multi-stakeholder regional environment.
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