About This Role
Directing sales and operations across a portfolio of European Wax Center locations is the core of this highly visible, field-based leadership role. The position translates company strategy into center-level execution, focusing on sales performance, operational excellence, and leadership development. It suits a leader who thrives in a fast-paced, KPI-driven environment and can lead through people.
Responsibilities
- Own the overall sales and financial performance of the assigned region
- Drive achievement of center and regional goals across key performance indicators, including service sales, Wax Pass sales, retail product sales, guest acquisition, retention, and rebooking
- Analyze center-level performance and identify trends, opportunities, and performance gaps
- Translate data into clear, actionable strategies that improve results
- Establish consistent performance expectations and accountability across the region
- Partner with Center Sales Directors to develop targeted action plans for underperforming centers
- Recognize high-performing centers and leverage best practices across the broader region
- Maintain a strong understanding of local market dynamics and identify opportunities to increase market share
- Lead, coach, and develop a team of Center Sales Directors, creating a strong bench of high-performing leaders
- Set clear expectations and hold leaders accountable for both results and behaviors
- Conduct regular business reviews, center visits, coaching sessions, and performance conversations
- Identify high-potential talent and create meaningful development and succession opportunities
- Partner with Talent Acquisition and HR to attract, select, develop, and retain exceptional talent
- Build a culture centered around performance, accountability, recognition, and growth
- Address performance concerns quickly and consistently while maintaining a people-first leadership approach
- Create strong succession pipelines for critical field leadership positions
- Champion the European Wax Center guest experience across every center within the region
- Ensure teams consistently deliver an elevated, welcoming, and results-driven guest experience
- Monitor guest feedback and partner with center leadership to identify opportunities for improvement
- Reinforce brand standards and ensure consistent execution across locations
- Create an environment where teams understand the connection between exceptional service, guest loyalty, and business performance
- Maintain visibility into the day-to-day health of each center and ensure consistent execution of company standards
- Partner with Center Sales Directors to optimize staffing, scheduling, productivity, and center operations
