About This Role
Leading the growth and commercialization of Mastercard's BVNK solution across the North America region is the core of this strategic role. The Director, Regional Commercialization, Digital Assets will drive market adoption and revenue growth while establishing Mastercard's leadership in next-generation payments.
Responsibilities
- Define and execute the regional commercialization strategy for Mastercard's BVNK-powered solutions and stablecoin offerings
- Collaborate with account teams to advance pipeline generation, strategic partnerships, client acquisition, and revenue realization
- Establish regional priorities, target segments, and market expansion strategies
- Lead targeted regional sales efforts focused on customer segments including financial institutions, fintechs, PSPs, remittance providers, marketplaces, merchants, and digital economy participants
- Develop and govern a robust pipeline of high-value opportunities while supporting deal progression from origination through contract execution, retention, and growth
- Sponsor strategic pursuits and executive-level client engagements for priority opportunities
- Drive achievement of revenue, transaction volume, and market adoption goals across the region
- Identify new market opportunities, geographic expansion priorities, and emerging use cases that create sustainable growth
- Evangelize BVNK and Mastercard’s digital assets and stablecoin-based payment solutions
- Build and maintain executive relationships with key Account Managers, clients, and ecosystem partners
- Provide stablecoin expert sales for strategic client discussions, executive briefings, workshops, and solution design engagements
- Support regional sales teams in navigating complex opportunities and executive-level negotiations
- Identify emerging partnership opportunities that accelerate adoption of Mastercard and BVNK’s digital asset capabilities
- Monitor competitive, regulatory, and market developments and translate insights into commercialization strategies
- Partner with product teams to inform client insights, competitive analysis, product strategy, roadmap prioritization, market readiness decisions, and future product investments
- Develop regional growth strategies around key digital asset use cases, including stablecoin-enabled cross-border payments, remittances, merchant payouts and settlement, treasury and liquidity management, B2B payments, disbursements, and wallet funding and cash-out solutions
- Assess market readiness and prioritize opportunities by country, client segment, use case, and revenue potential
Requirements
- Significant experience leading commercialization, business development, product, or growth initiatives within payments, digital assets, fintech, cross-border payments, or financial technology