About This Role
Recruitment Marketing Manager will shape how T-Mobile engages talent before they apply, equip recruiters to compete for top talent, and help define what modern recruitment marketing looks like at scale. This role sits at the center of the transformation of Talent Acquisition from reactive hiring to a proactive, data-driven growth engine.
Responsibilities
- Build and execute global recruitment marketing campaigns that bring the T-Mobile employer brand to life across the U.S., India, and new markets as the company grows
- Lead TA transformation efforts for the employer brand from awareness to offer acceptance – ensuring every touchpoint reflects T-Mobile as a best place to work
- Obsess over candidate experience—understand the messaging and content necessary to attract, hire, onboard, and retain talent
- Own the career site content, CRM, talent communities, and employer brand channels end-to-end
- Partner cross-functionally with TA, Marketing, and Comms to keep the brand consistent and compelling across every touchpoint
- Evaluation and deploy AI-powered tools for content generation, candidate persona development, and campaign personalization
- Build and optimize paid digital advertising campaigns across LinkedIn, Google, and programmatic platforms
- Bring the data: track what’s working, report on key indicators, and translate insights into action
- Manage agency partners and marketing tech vendors to increase performance and ROI
Requirements
- 4–7 years in recruitment marketing, employer branding, or talent acquisition marketing
- Experience activating employer brand across global or multi-entity environments (international hiring experience a plus)
- Experience with marketing automation platforms and paid digital advertising (LinkedIn, Google Ads, etc.)
- Comfort using AI tools for content creation and campaign optimization
- Familiarity with A/B testing and experimentation-driven marketing
- A track record of driving TA Transformation—new tech, new processes, better outcomes
- Sharp data instincts and the ability to tell a story with metrics
- A collaborative mindset—you know how to get things done across HR, Marketing, and Communications
- Confident presenting to executives and senior partners
- Bachelor’s degree in Marketing, Communications, Business, or equivalent experience
- Strategic Thinking
- Global Brand Execution
- Agency/Vendor management
- Paid Digital Advertising
- Marketing Automation Platforms
- AI-Assisted Content Creation
- Candidate Persona Development
- Programmatic Advertising
