Publisher Business Development Manager

About This Role

This fully remote position is for an experienced Publisher Business Development Manager to drive publisher acquisition and revenue growth within the Google Multiple Customer Management (MCM) ecosystem. The role focuses on building a strong portfolio of digital publishers, particularly in-app and Connected TV (CTV) inventory, and leading the entire acquisition journey from prospecting to technical integration. It suits a commercially driven AdTech professional with strong business development skills and hands-on programmatic advertising expertise.

Responsibilities

• Identify, research, prospect, pitch, and onboard publishers into the Google MCM account, managing the process from initial outreach and contract discussions through technical setup and first ad impressions
• Prioritize the acquisition of in-app and CTV publishers while developing partnerships across web, news, gaming, entertainment, and finance
• Guide publishers through Google Ad Manager delegated account setup, policy compliance requirements, and initial inventory configuration
• Build and maintain strong publisher relationships, identifying opportunities to improve inventory monetization, yield optimization, fill rates, and revenue
• Develop and execute outbound acquisition strategies using cold outreach, industry events, partner referrals, and qualified inbound leads
• Monitor publisher performance following onboarding, proactively identifying opportunities to expand inventory and resolve performance issues
• Collaborate with technical teams to troubleshoot integration challenges and ensure successful publisher activation
• Stay informed about Google MCM policy updates, Google AdX eligibility requirements, and programmatic advertising trends affecting publisher monetization
• Maintain an accurate acquisition pipeline and report on onboarding progress, performance metrics, and publisher revenue contribution
• Meet publisher acquisition, onboarding, and revenue growth targets

Requirements

• At least 3 years of experience in business development, publisher acquisition, partnerships, or a similar role within the AdTech ecosystem
• At least 1 year of hands-on experience with Google MCM, including delegated account setup, publisher onboarding, and policy compliance
• Strong working knowledge of Google Ad Manager (GAM), including ad unit configuration, inventory types, targeting, and reporting
• A proven track record of independently acquiring and developing relationships with mid-sized to large publishers
• A solid understanding of programmatic advertising monetization, including CPM dynamics, floor pricing, deals, and relationships with supply-side platforms (SSPs) and Google AdX
• An established network of digital publishers across web, mobile applications, or CTV