Planning, executing, and delivering communication projects on time is the core of this hybrid Public Relations Specialist role, supporting Defense Health Agency, Hospital Communications and Executive Secretariat Support Services at Walter Reed National Military Medical Center. The role suits a professional who excels in crafting compelling messages and engaging diverse audiences, with a strong background in public relations and project management.
Responsibilities
Develop and execute public affairs strategies to promote Walter Reed's mission, services, and initiatives
Write and edit press releases, talking points, newsletters, and other communication materials
Coordinate media relations, including responding to inquiries, arranging interviews, and maintaining relationships with media outlets
Craft messaging for internal and external stakeholders, ensuring consistency with organizational goals
Monitor media coverage and provide analysis on the effectiveness of public affairs campaigns
Plan and execute events, such as press conferences, media briefings, and community engagement activities
Support leadership with crisis communication strategies and plans
Support updates to internal website and social media sites, participate in Strategic, Access to Care and Emergency Management Communications Meetings
Compile weekly external communication reports
Submit products to the PAO for review prior to posting on the website and/or intranet
Update content on external webpage and social media
Assist with NCR PAO meetings and attend DHA & NCR meetings
Generate editorial ideas for articles and discuss/refine ideas with lead PAO
Meet daily and weekly deadlines and ADHOC suspense to support the mission
Develop news-pegs, angles, and balanced articles from multiple-sources including interviews with market staff members, military and civilian, patients, and visitors for news releases, feature stories and special publications
Schedule interviews with Subject-Matter Experts, working closely with other PAO offices with the approval from the Government Lead
Write, rewrite, and edit copy based on AP Style, using active sentences, traditional leads, bridges, transitions, and news format
Assist Visitors and numerous callers, take media queries, coordinate/moderate press interviews, arrange media visits, moderate press interviews, generate 2-3 editorial ideas a month and deliver social media post week or as needed based upon the mission
Assist an average of 10 callers per day
Assist with 4 DV visits per month
Update website and social media sites several times a day
Distribute an average of 2 communications reports weekly
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Oversee, research, plan, write, execute, and evaluate a wide number of communications plans, operations plans and community relations plans, with an emphasis on plans producing measurable results
Develop messaging, communications plans and supporting media and products for target audiences
Coordinate with DHA public affairs leaders on the dissemination of critical information and communications services, plans, activities, community relations initiatives and products
Coordinate dissemination of information/communications with the MTFs to ensure the Defense Health Agency messages and information are told to internal audiences to effectively communicate the Military Health System message
Formulate strategies for major issues, management and coordinates messages and theme development for the Market office that are executed through the MTFs
Provide strategic counsel to the senior leaders of and the Market MTFs
Develop speeches and briefings to effectively communicate key themes and messages to a wide range of audiences
Coordinate public website content to support the MHS/DHA communication objectives
Enhance effectiveness and efficiency of communications plans and community relations plans, with an emphasis on plans producing measurable results
Operationally define strategic partnerships and alliances within current and future Agency and Market contexts
Coordinate with MTF and DHA communications and marketing teams to ensure messages and products are disseminated to MTFs within the NCR Market Office and provide feedback as appropriate
Provide input to multiple websites and oversee all social media platforms used by the MTFs under the Market Office
Review locally produced internal communications products to ensure a consistent HA/ MHS/ DHA message is delivered in multiple communications venues and outlets
Coordinate with the DHA Headquarters SRATCOM team for communications product support
Review, analyze and evaluate the accomplishments of the Market Office in accordance with the Military Health System and the Defense Health Agency public affairs and communications program
Assess media coverage of activities and recommend methods and techniques for disseminating information that will increase public awareness and stakeholder support
Develop and execute network-based operations model for strategic communications to patients and staff through multiple venues and products that support the Network structure and MTF patient engagement that will optimize the NCR Network and DHA for greater performance
Analyze and make recommendations concerning conflicting and divergent input from MTF staff and other stakeholders within their area of responsibility to obtain a consensus position among differing viewpoints, and to assist program officials in the achievement of the public affairs program objectives
Develop and manage the Market Office communications planning programs, to include providing input into the MHS/ DHA Strategic Communication plan involving Market Military Treatment Facilities, to facilitate better understanding and support of military health missions, roles, and responsibilities
Develop and apply new approaches to complex public affairs problems of the MHS by developing and evaluating information programs to enhance understanding among public opposed or indifferent to MHS / DHA Programs, including the Defense Health Plan
Control the strategic and synchronous release of information to inform internal and external audiences about the MHS and DHA
Provide crisis communications planning support and advice on the impact of activities, including time-critical resolution of unfavorable media incidents that may escalate to national media and/or Congressional interest
Analyze the Market Office and subordinate MTF's public affairs problems and issues and determines new approaches for informing various individuals and key groups about MHS/DHA programs
Facilitate relationships with representatives of the numerous Medical Organizations and Medical Support Organizations, Military Service Organizations, Veterans Service Organizations, other Federal Organizations and Non- Governmental Organizations at the regional level providing information about MHS/ DHA programs, policies, and services
Develop and coordinate communications plans with local subject matter experts to disseminate information to a wide range of audiences
Evaluate techniques to incorporate the latest developments in the field into effective and efficient communications plans, programs, and strategies
Provide supporting materials as required
Establish and maintain relations with various communications organizations, including the news media in enlisting their cooperation in providing the public with information about the MHS/DHA programs and initiatives
Identify existing or potential public perception problem areas and recommend an integrated strategy covering all communications and outreach aspects
Requirements
Bachelor's degree in Communications, Public Relations, Project Management, or a related field
5+ years of experience in public affairs, project management, or a combination of both roles
Project Management Professional (PMP) certification
Strong written and verbal communication skills, with the ability to tailor messages to diverse audiences
Proven ability to manage multiple projects simultaneously in a fast-paced environment
Proficiency with project management tools and software, as well as digital communication tools
Knowledge of principles, methods, practices, and techniques of strategic communication, by selecting and using the appropriate communication tools, to assist in facilitating and implementing a command information program which targets an assortment of audiences at varying levels of interaction
Knowledge and skill for developing written and oral and social media materials designed to convey complex information and clarify the organization's operations, programs, and activities to various audiences
Skill in developing and maintaining effective and cooperative relationships with representatives at all levels from organizations and activities on and off the installation
Skill in oral communication is sufficient for conducting one-on-one and group interviews, in addition to explaining views, goals and objectives to supervisors, staff, and contractors
Demonstrate strong prioritization skills and Time Management
Must be available for occasional support outside normal duty hours during contingency activations or exercises, as required by the contract
Nice to have:
Familiarity with healthcare systems or military communications
About the Company
B&P Solutions, LLC provides support services to the Defense Health Agency, Hospital Communications and Executive Secretariat at Walter Reed National Military Medical Center.