About This Role
This role involves executing tactics to support public relations plans aligned with WellSpan's strategic goals. The specialist proactively identifies public relations opportunities related to media relations, social media, community engagement, and thought leadership, contributing to a collaborative, data-driven Public Relations team known for high reliability and excellent execution. The position suits an exceptional interviewer and writer who enjoys executing events and being part of an innovative Marketing and Communications function.
Responsibilities
- Work collaboratively with the Public Relations team to identify priorities and develop/implement annual plans to support strategic priorities or implement best-in-class public relations work
- Support the Program Leads of Media Relations, Social Media, Community Engagement, and Thought Leadership in plan execution
- Aid in the creative execution of PR activities to enhance brand reputation and engagement
- Provide event support, media escorts, and other onsite support as needed
- Support crisis communication efforts
- Continuously scan the internal and external environment, understanding the system’s major strategic and operating priorities
- Write and produce content including media releases, e-newsletters, talking points, speeches, articles, publications, brochures, posters, news releases, feature stories, online content, etc.
- Be responsible for photography and videography of system functions and other related activities
- Plan and coordinate meetings and special events to meet designated objectives
- Maintain established policies and procedures, objectives, quality assessment, and safety standards
- Enhance professional growth and development through participation in educational programs, current literature, in-service meetings, and workshops
- Provide outstanding service to all customers; foster teamwork; and practice fiscal responsibility through improvement and innovation
- Assist in proofreading, writing, and idea development for internal communications projects
Requirements
- Bachelor's Degree
- 2 years of experience in Communications, Journalism, or Public Relations, preferably with experience in a large, complex healthcare organization
- Excellent written/oral communications, interpersonal, and organizational skills
- Strong computer skills and willingness to embrace new technology and artificial intelligence
- Strong journalistic writing, copyediting, and project management skills
- Familiarity with internal communications platforms and tools (e.g., Yammer, intranet systems)
- Strong project management and organization abilities
Benefits
