About This Role
Working with an award-winning client, this Public Relations Specialist will join an elite Public Relations team. The role supports traditional media efforts across local, national, and industry levels by identifying newsworthy angles, building targeted media lists, writing pitches and press releases, overseeing distribution, and securing coverage that strengthens brand awareness and thought leadership while ensuring consistent messaging across channels.
Responsibilities
- Build and nurture relationships with editors, reporters, and trade journalists across local, regional and national outlets
- Research and maintain targeted media lists for multiple B2B and B2C brands
- Identify timely, newsworthy angles and develop tailored, exclusive pitches
- Create and execute targeted outreach campaigns to secure earned media
- Write, edit and distribute press releases, pitch emails, media advisories and supporting materials
- Lead strategic distribution to trade and mainstream outlets (direct outreach and newswires)
- Conduct journalist outreach and follow-up to secure interviews and placements
- Coordinate media interviews, prepare spokespeople and manage logistics/briefing materials
- Monitor coverage, compile reports and summarize results
- Scout out award programs, industry rankings, and speaking or conference opportunities that align with brand goals
- Help manage the submission process from start to finish, including tracking deadlines and following up once recognition or an engagement is secured
- Identify ways to build visibility and goodwill within local and industry communities, helping connect brands with relevant business, civic, and nonprofit organizations
- Keep clear, up-to-date records of outreach efforts, opportunities in progress, and results
- Proactively flag progress, roadblocks, or upcoming deadlines to the team
Requirements
- Bachelor's Degree in Public Relations, Communications, Journalism, or related field of study
- 3+ years of professional experience in public/media relations with a proven track record of securing placements at local, industry and national levels
- Existing media contacts and demonstrated ability to build new relationships
- Strong writing and editing skills
- AP Style proficiency
- Confident using media monitoring and reporting tools
- Ability to work in a fast-paced environment and manage multiple media-related initiatives simultaneously
- Resumes and writing samples must be available for consideration
Benefits
- Comprehensive Medical, Dental, and Vision Insurance
- 401K with company match
