Public Relations Specialist

About This Role

Planning and running public relations efforts for clients in the beauty, fashion, and lifestyle sectors is the core of this role. The specialist will manage client and media relationships, create content, and support strategic planning to enhance brand visibility and market impact.

Responsibilities

• Understand ESSC
• Foster an understanding of your role
• Keep your peers motivated and maintain high morale to encourage a friendly and open environment
• Follow ESSC protocols with respect to processes- briefing documents, daily updates, agenda
• Ensure adherence to ESSC
• Liaise daily with clients and media via telephone and email
• Build strong relationships and networks with colleagues, clients, and media
• Act as a representative for El Sol Strategic Consultants in public relations efforts
• Support development media relations strategies to secure high-level placements in print, broadcast, and online media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Promote news stories and features to the media and sell them effectively
• Prepare regular client reports and attend client meetings
• Collate, analyze, and evaluate media coverage
• Monitor traditional and new age media, including newspapers, journals, broadcasts, social media, and blogs, for client opportunities
• Conduct trend forecasting for clients and their respective industries
• Undertake research for new business proposals and present them to potential clients
• Stay updated on emerging trends, technologies, and influencers
• Explore and create opportunities for partnerships, sponsorships, and advertising
• On-ground presence at events, including press conferences and promotional activities
• Promote client events via public relations platforms
• Document all campaigns, including briefs, scripts, and testimonials
• Prepare presentations, campaign taglines, and interview responses
• Research, write, and disseminate press releases to targeted media
• Assist with the production of client publications, such as newsletters and in-house magazines
• Design, write, and/or produce presentations, articles, leaflets, and promotional materials
• Coordinate photography for studio or location shoots
• Support seamless crisis management and troubleshooting
• Ensure 100% client retention by delivering exceptional service
• Maintain a network of resources for deployment as needed
• Provide clients information about new promotional opportunities and current PR campaign progress