Public Relations Specialist

About This Role

This role involves shaping public perception and enhancing brand reputation through strategic communication efforts. The Public Relations Specialist will be responsible for creating compelling content, managing media relationships, and executing PR events, particularly within the automotive and EV industry.

Responsibilities

• Draft, edit, and publish impactful press releases, articles, and communication materials related to new vehicle launches, company activities, corporate announcements, and brand campaigns
• Establish and maintain strong relationships with journalists, editors, bloggers, influencers, and media professionals both within and outside the automotive industry to secure positive media coverage and strengthen brand awareness
• Plan and execute public relations activities including press conferences, vehicle product launches, test drive events, media briefings, and participation in motor shows and brand events
• Assist in developing and executing crisis communication plans to effectively manage media communication and protect the company’s reputation
• Collaborate closely with Marketing and related teams to develop integrated communication plans aligned with overall business objectives, brand direction, and sales goals
• Track, analyze, and report on the effectiveness of PR activities and media campaigns through media monitoring, sentiment analysis, and campaign performance reporting
• Monitor automotive and EV industry trends, competitor activities, and consumer perceptions to support and enhance communication strategies