About This Role
This Public Relations Specialist will develop and execute strategic public relations initiatives to strengthen brand visibility, build positive media relations, and enhance public perception. The role involves planning media outreach, managing press communications, engaging influencers and content creators, building strategic partnerships, and tracking PR performance across platforms.
Responsibilities
- Develop and implement PR strategies, media outreach plans, and communication campaigns aligned with organizational objectives
- Build and maintain strong relationships with journalists, editors, media houses, and relevant industry stakeholders to secure meaningful media coverage
- Draft and coordinate press releases, media pitches, press notes, briefing documents, and other media-facing communication materials in English and Hindi
- Identify, engage, and manage relevant influencers, digital creators, and opinion leaders to amplify campaign messaging and audience reach
- Establish and manage partnerships with media organizations, communication networks, and relevant stakeholders to support PR initiatives
- Plan and execute PR activities for events, launches, conferences, and other key organizational engagements, including media invitations and on-ground coordination
- Track media coverage, assess campaign performance, monitor public and media narratives, and prepare periodic PR reports with actionable insights
- Coordinate with internal teams, external agencies, and senior stakeholders to ensure consistent messaging and timely execution of communication initiatives
- Monitor relevant media developments and emerging narratives, identify potential reputational risks, and support appropriate communication responses
Requirements
- Postgraduate Diploma or Degree in Mass Communication, Journalism, Public Relations, or a related discipline from a recognized university or institute
- Excellent command over English and Hindi
- Minimum 5 years of relevant professional experience in public relations, media relations, and influencer engagement with a Government Department, reputed media house, or established PR agency
- PR strategy development and media outreach planning
- Media relations and journalist engagement
- Press release writing, media pitching, and editorial coordination
- Influencer and digital creator identification and engagement
- Strategic partnerships and stakeholder management
- Event communication and media coordination
- Media monitoring, coverage tracking, and PR reporting
- Strong written and verbal communication skills in English and Hindi
- Campaign planning, execution, and performance evaluation
- Ability to manage multiple assignments, timelines, and stakeholders effectively
