About This Role
This Public Relations Specialist role supports Renew's mission by developing and delivering high-quality public communication, digital content, and community-facing information. The specialist manages website content, drafts public messaging, develops multimedia materials, and engages with community partners to promote transparency, trust, and a positive organizational presence. This position enhances public understanding of behavioral health services, strengthens community partnerships, and ensures consistent, accurate representation of the organization across communication channels.
Responsibilities
- Develop clear, accurate, and audience-appropriate public information materials including announcements, statements, social media content, and website updates
- Prepare drafts of external communications for managerial review and approval
- Ensure all media messaging aligns with county standards, Renew's mission, and behavioral health best practices
- Assist with the development of communication plans, messaging frameworks, and public information strategies supporting both routine and emergent needs
- Oversee updates and maintenance of Renew's website and digital platforms to ensure timely, accessible, and accurate information
- Create and organize content, monitor website usability, and collaborate with internal teams to improve user experience
- Develop digital media, including graphics, informational videos, and educational content that supports public awareness efforts
- Create videos, graphics, and digital assets that effectively communicate program information, highlight community partnerships, and support educational initiatives
- Ensure multimedia content is accessible, accurate, and aligned with county branding guidelines
- Serve as a Renew representative in community meetings, work groups, and collaborative initiatives to support accurate information sharing and maintain positive relationships
- Strengthen engagement across sectors by providing clear explanations of services, programs, and community impacts while encouraging transparency and trust through consistent professional communication
- Develop materials, including presentations, and assist with outreach campaigns that promote behavioral health understanding, stigma reduction, and community well-being
- Provide communication support and content development for community events, training, and marketing campaigns, while ensuring all public relations and communication content align with Renew's values, priorities, and organizational directives
- Maintain records, track communication analytics, and prepare reports to support planning, evaluation, and continuous improvement
- Support management and other department leadership with ongoing improvement efforts across the organization
- Engage in professional development to enhance communication, public relations, and digital media skills, while following ethical communication practices
