About This Role
This role in the Communications team supports public relations initiatives and day-to-day communications activities. The position suits a creative and growth-minded individual with strong media relations skills and an understanding of brand guidelines.
Responsibilities
- Build and maintain relationships with media contacts and coordinate media inquiries and interviews
- Assist in updating and maintaining media contact lists
- Assist in monitoring and regularly reporting results of public relations activities
- Work closely with the Marketing team, practice groups, and other departments to support public relations needs and initiatives
- Develop and produce high-quality content for press releases, media pitches, the firm’s website, as well as other materials as assigned
- Ensure all content aligns with the firm’s brand guidelines and maintain a consistent tone and style
- Ensure all content complies with relevant laws, regulations, and firm policies
- Leverage AI to generate or improve content
- Other projects and duties as assigned
Requirements
- Strong media relations skills, including the ability to identify newsworthy angles, develop targeted pitches, manage reporter outreach, and secure earned media opportunities
- Established relationships with reporters and media contacts relevant to the firm’s key industries and markets
- Excellent oral, writing, and project management skills with a strong understanding of AP style
- Strong editing and proofreading skills, including ability to improve structure, clarity, grammar, and tone
- Attention to detail and strong organizational skills
- Experience preparing reports with the ability to organize data, interpret results, identify key takeaways, and communicate insights clearly
- Process-oriented mindset, with the ability to follow and help improve workflows, calendars, and tracking systems
- Ability to think creatively and strategically about public relations opportunities, media angles, and ways to amplify firm news and thought leadership
- Ability to manage multiple projects and deadlines effectively
- Demonstrated professionalism, confidence, and sound judgment when communicating with stakeholders
- Experience using AI to support content generation and communications projects
- Bachelor’s degree required, with a specialization in public relations, communications, English, or an equivalent field
- Minimum five (5) years of experience in public relations, preferably within a law firm or professional services environment
About the Company
Troutman Pepper Locke is a firm that provides employee support and advancement, embracing inclusion and innovation.
