Public Relations Specialist

About This Role

This Public Relations Specialist role involves building and maintaining a positive public image for the brand, with a focus on telecommunications. Reporting to the Vice President of Marketing, you will execute earned media campaigns, shape brand narratives, manage media inquiries, and drive integrated awareness initiatives in B2B and telecom markets.

Responsibilities

• Build and maintain active relationships with key telecommunications, broadband, tech, and business journalists
• Draft targeted pitches to secure high-impact earned media coverage in trade and tier-1 publications
• Collaborate closely with the VP of Marketing to align external communications, network product launches, and executive positioning with broader company growth goals
• Draft press releases, media kits, white paper summaries, executive Q&As, and briefing documents that translate complex telecom infrastructure concepts into compelling narratives
• Serve as the primary frontline contact for media inquiries, vetting opportunities and preparing executives and technical SMEs prior to interviews and panel appearances
• Support PR and media engagement surrounding major industry trade shows, product announcements, and executive speaking opportunities
• Track media mentions across telecom and technology outlets, monitor industry developments, and report coverage metrics and ROI directly to marketing leadership
• Assist marketing leadership in monitoring emerging issues, technical outages, or market shifts to execute swift, aligned crisis responses

Requirements

• Bachelor
• 3
• Proven track record of pitching and securing coverage in key telecommunications and technology trade publications
• Exceptional written, verbal, and AP Style editing skills, with a demonstrated ability to turn complex technical topics into clear, persuasive stories
• Ability to work effectively alongside product marketing, technical subject matter experts, and executive leadership
• Familiarity with PR databases and media intelligence tools (e.g., Cision, Muck Rack, Meltwater)
• Understanding of integrated marketing strategies, including SEO, digital PR, and account-based marketing (ABM)
• Experience with crisis communications or issues management in telecom or tech environments

Important Details

• Work format: 100% remote, ET or CT time zone preferred
• Travel: approximately 10%

About the Company

Harmonic (NASDAQ: HLIT) is a worldwide leader in virtualized broadband solutions, transforming multi-gigabit connectivity. The company