About This Role
Promoting programs and activities for an assigned department is the core of this public relations role. The specialist develops and produces content across various media formats and coordinates community outreach events.
Responsibilities
- Create print and online content to publicize and promote department programs, facilities, events, or objectives
- Research and verify information
- Produce and publish newsletters, calendars, brochures, and flyers
- Monitor and create content for social media and the department website
- Take photographs for use in content
- Write or edit official department announcements, email blasts, press releases, letters, or posts
- Plan, organize, and staff community outreach programs and events
- Arrange and conduct special events, contests, ribbon cuttings, facility tours, educational programs, and activities specific to the assigned department
- Secure locations, dates, and sponsorship needed
- Prepare activities and materials
- Recruit and supervise event volunteers
- Coordinate set-up, staffing, and implementation of program/event plans
- Represent the department as a spokesperson
- Maintain relationships with community partners
- Attend community events, expos, or meetings on behalf of the department
- Respond to inquiries from the media or the public
- Serve on committees to facilitate community outreach
- Provide data reporting related to department programs and activities
- Compile data related to program participation, costs, and community feedback
- Conduct surveys to collect community input
- Track inquiries
- Prepare reports
- Process a variety of documentation associated with department/division operations, within designated timeframes and per established procedures
- Receive and review various documentation, reports, meeting minutes, and rough drafts of media content
- Review, complete, process, forward or retain as appropriate
- Prepare or complete various forms, reports, correspondence, and other documentation, including written and visual content, press releases, brochures, posters, flyers, newsletters, and calendars
- Compile data for further processing or for use in preparation of department reports
- Maintain computerized and/or hardcopy records
- Communicate with department staff, city officials, supervisor, other employees, schools, community groups, news media, the public, and other individuals as needed to coordinate work activities, review status of work, exchange information, or resolve problems
Requirements
