Public Relations Officer

About This Role

This Public Relations Officer role is responsible for developing and implementing PR strategies to enhance brand awareness and reputation for an education consultancy. The position involves managing media relations, coordinating PR campaigns and promotional activities, creating communication materials, and identifying opportunities to strengthen the company’s brand presence in the UK market.

Responsibilities

• Plan and implement PR campaigns and strategies to enhance brand awareness and reputation
• Monitor public opinion, media coverage, and industry trends
• Write and edit press releases, brochures, newsletters, website content, and social media posts
• Build and maintain relationships with journalists, media outlets, and educational partners
• Represent the company at events, exhibitions, education fairs, and press conferences
• Coordinate the production of promotional films, advertising materials, and other publicity content
• Deliver presentations and represent the company at conferences, interviews, and networking events
• Organise media interviews and promotional activities to increase the company's visibility
• Monitor PR campaign performance and prepare reports on media coverage and public engagement

Requirements

• At least 3 years of relevant experience in public relations, communications, or a related field
• Good understanding of the UK PR and media landscape, with established media contacts being an advantage
• Excellent written and verbal communication skills in English and Mandarin Chinese, with the ability to produce engaging and professional content
• Strong relationship-building, networking, and stakeholder management skills
• Experience in PR campaigns, events, and digital communications
• Strong organisational skills; proactive, creative, and results-driven, with the ability to work independently and in a team

Nice to have:

• A degree in Public Relations, Communications, Marketing, Journalism, or a related field
• Experience in the education sector, particularly within the UK education market

Benefits

• Company pension
• UK visa sponsorship

About the Company

Oxbridge Education specialises in UK primary and secondary education, providing comprehensive educational consultancy and academic support for families. The company has helped thousands of students gain admission to prestigious UK schools, including St Paul's Girls' School and Westminster School. It also offers tailored one-to-one tutoring delivered by experienced teachers from leading schools.