Public Relations Manager

About This Role

This full-time role is for an experienced Public Relations Manager who will lead integrated communications strategy, planning, and execution for consumer-facing brands. It is ideal for a strategic, hands-on communications leader who can translate business priorities and audience insights into integrated programs that bring together earned media, paid amplification, social media, influencer engagement, community engagement, and experiential moments to drive measurable business, brand, reputation, and engagement results. The role suits someone who understands that audiences are not monolithic and knows how to develop culturally relevant communications that connect with priority consumer segments.

Responsibilities

• Lead integrated PR strategy and annual, quarterly, and campaign planning, aligning communications priorities to client business objectives and KPIs
• Translate business goals, consumer and cultural insights, market priorities, and reputation needs into clear communications strategies and executable plans
• Bring together earned media, paid placements and amplification, social media, influencer engagement, community engagement, and experiential activations against a shared strategy
• Lead earned media strategy and storytelling, including proactive pitching, media relationship building, spokesperson support, and issues response
• Partner with social, influencer, paid, creative, experiential, and other specialists to shape briefs, channel strategies, content approaches, creator partnerships, and amplification recommendations
• Identify culturally relevant stories, partnerships, community moments, and market opportunities that strengthen brand relevance and resonate with priority audiences
• Serve as a day-to-day strategic PR counselor to client and account leadership, proactively bringing forward ideas, opportunities, risks, and recommendations
• Own PR workstream timelines, deliverables, dependencies, and cross-functional coordination to ensure seamless, high-quality execution
• Measure integrated PR performance and translate results into clear insights that demonstrate what happened, why it mattered, what business objective it supported, and what should happen next
• Use performance data, market intelligence, and learnings to continually optimize strategy, channel mix, audiences, messaging, and investment

Requirements

• 5+ years of public relations, integrated communications, or related experience
• Agency experience strongly preferred
• Demonstrated experience leading integrated PR strategies that connect earned, paid, social, influencer, community engagement, and experiential tactics
• Strong Atlanta and Georgia media relationships and working knowledge of the market's media, cultural, community, and civic landscape
• Experience developing culturally relevant communications for priority consumer segments