About This Role
This Public Relations Manager role is responsible for generating significant earned media exposure for a fast-growing fitness brand. The position involves identifying compelling stories within the company's growth, gym design, and member experience, and transforming them into media coverage. It suits a creative and well-connected individual with strong media relationships who is dedicated to securing visibility for the brand.
Responsibilities
- Maximize earned media exposure for Amped Fitness and its differentiated approach to fitness
- Develop creative PR strategies that generate attention around Amped Fitness' Experience-Design-Low-Price model, growth, gym environments, amenities, concepts, pricing, and member experience
- Proactively identify unique story angles and turn company developments into compelling media opportunities
- Pitch journalists, editors, producers, creators, and industry publications across national, local, fitness, wellness, lifestyle, business, and consumer media
- Build and maintain strong relationships with national and local media contacts
- Continually expand Amped Fitness' network of journalists, editors, producers, industry contacts, and other influential media relationships
- Lead PR efforts for new club openings, market launches, presales, company milestones, major announcements, and brand initiatives
- Develop localized media strategies for new markets, including television, newspapers, business journals, radio, digital publications, and community media
- Find creative ways to make every new market launch newsworthy and maximize local exposure surrounding each opening
- Write press releases, media pitches, executive talking points, company backgrounders, and other PR materials
- Identify and manage award submissions, industry rankings, company lists, workplace awards, executive recognition, and other opportunities that increase Amped Fitness' credibility and visibility
- Develop and maintain an annual awards, rankings, and media opportunity calendar
- Identify opportunities to position Amped Fitness leadership as experts within fitness, business, wellness, growth, consumer trends, and the future of the fitness industry
- Coordinate interviews, media requests, executive commentary, podcasts, speaking opportunities, profiles, and other press opportunities
- Monitor fitness, wellness, business, consumer, and cultural trends and quickly identify ways Amped Fitness can become part of relevant conversations
- Think beyond traditional press releases and continually develop new ideas for generating attention and conversation around the brand
- Maintain organized media lists, outreach tracking, press coverage, relationships, and reporting
- Work closely with marketing, creative, operations, and leadership teams to uncover stories and opportunities throughout the organization