Public Relations Manager

About This Role

The Public Relations Manager is the primary architect of XPENG’s reputation and brand voice in Mexico. This role aims to position XPENG as the most innovative AI mobility and technology leader in the market, moving beyond its current perception as a new Chinese EV brand. It combines traditional automotive PR, high-tech communications, and modern influencer storytelling, focusing on building, protecting, and amplifying the brand through earned media, thought leadership, and experiential PR strategies.

Responsibilities

• Develop and lead XPENG Mexico’s annual PR and communications strategy, ensuring alignment with global milestones and local market nuances
• Build and nurture high-level relationships across automotive, technology, business, and premium lifestyle media to secure top-tier coverage
• Oversee the full press lifecycle, including proactive storytelling, press-car loan programs, media test drives, and high-impact press kits
• Serve as the brand’s frontline guardian, proactively monitoring risks and leading response protocols to protect XPENG’s integrity in Mexico
• Lead the influencer strategy with a focus on "credibility over reach," building long-term partnerships with tech innovators, automotive specialists, and lifestyle trendsetters
• Negotiate and manage collaborations that translate complex AI and EV technology into engaging, "social-first" content that resonates with diverse audiences
• Own the influencer budget and ROI, ensuring every partnership drives measurable brand affinity and engagement
• Own the PR and influencer "journey" for all major vehicle launches (e.g., the XPENG L03), from teaser campaigns to large-scale media events and post-event momentum
• Coordinate with internal teams to create premium media experiences, including press conferences, Q&A sessions, and immersive vehicle walkthroughs
• Transform technical concepts (AI, intelligent driving, ultra-fast charging, Physical AI) into compelling, locally relevant stories that position XPENG as a tech-first company
• Develop talking points, speeches, and executive LinkedIn strategies to establish XPENG Mexico’s leadership team as thought leaders in the mobility space
• Act as the strategic bridge between PR, Sales, Product, and XPENG Global HQ to ensure a unified brand voice
• Act as the "Internal Owner" for PR, influencer, and social agencies, providing clear briefs and ensuring high-standard execution

Requirements

• 5–8+ years of leadership experience in Public Relations, Communications, or Influencer Marketing
• Bachelor’s degree in Communications, Marketing, PR, Journalism, or Business
• Native-level Spanish and Business-level English are mandatory
• Exceptional storytelling ability
• Strong executive-level communication