About This Role
Leading public relations for EMMA, this role involves crafting and executing communication strategies that align with brand and business objectives. You will ensure all public-facing communications reflect the EMMA brand voice, working closely with various internal teams.
Responsibilities
- Develop the annual PR and communications strategy, built around brand and business goals
- Lead PR campaigns for launches, collections, events, collaborations, and announcements
- Cultivate relationships with fashion editors, journalists, stylists, influencers, celebrities, and industry partners
- Manage earned media, including press releases, pitches, interviews, press kits, and monitor the quality and sentiment of every mention
- Oversee influencer and celebrity relations from end to end, including outreach, negotiation, agreements, deliverables, and usage rights
- Maintain regional media and influencer databases
- Manage PR agencies and suppliers, providing clear briefs, timelines, and budgets
- Handle event and fashion show PR, including guest lists, press attendance, interviews, and coverage
- Develop crisis communication plans and official responses
- Manage the PR budget, monthly and post-campaign reporting, and demonstrate brand value delivery from spend
Requirements
- 5-7 years in PR, ideally in fashion, luxury, beauty, or lifestyle
- A proven record leading campaigns, launches, events, and influencer partnerships
- A strong media and influencer network in Egypt (GCC experience is a strong plus)
- Excellent written and spoken Arabic and English
- Sharp negotiation, presentation, and crisis-management skills
- A clear grasp of paid vs organic usage, licensing, approvals, and creator rights
- Comfort managing budgets, contracts, agencies, and reporting
- A bachelor's in PR, communications, marketing, media, or a related field
About the Company
EMMA is a company that focuses on public relations, ensuring its public communications align with its brand.
