About This Role
This role is for a dynamic and results-driven public relations professional to lead strategic PR initiatives and enhance client brand presence within the lifestyle and home interiors sectors. The ideal candidate will also be responsible for driving new business opportunities, particularly for the Manager role.
Responsibilities
- Develop and implement strategic PR plans to achieve client branding and visibility goals
- Cultivate and maintain strong relationships with key media outlets, journalists, and influencers in the lifestyle and home interiors industries
- Create compelling press releases, articles, and media pitches that resonate with target audiences
- Coordinate media opportunities, interviews, and press events to maximize coverage and visibility
- Monitor media coverage and industry trends to identify proactive PR opportunities
- Manage crisis communications and mitigate negative publicity effectively
- Measure and report on PR campaign results and adjust strategies accordingly
- Collaborate closely with clients and internal teams to ensure PR strategies align with overall business goals
- Identify, pitch, and onboard new clients for PR services
- Attend industry events, exhibitions, and networking forums to generate leads
- Create tailored proposals and presentations to convert prospects
- Maintain a pipeline of potential clients and regularly follow up to close deals
- Work in coordination with the leadership team to define BD targets
Requirements
- Bachelor’s degree in Mass Communication, Journalism, Public Relations, or related field (Master’s degree preferred)
- Minimum of 1 year experience in PR, preferably with a focus on lifestyle and/or home interiors brands
- Proven track record of successful PR campaigns and media placements
- Strong network of media contacts in the lifestyle/home interiors space
- Experience with digital PR and social media strategies is a plus
- Prior experience in business development, client acquisition, or sales (preferred but not mandatory)
- Excellent interpersonal and communication skills
- Strong writing, editing, and presentation capabilities
- Strategic thinker with creative problem-solving abilities
- Strong project management and multitasking abilities
- Ability to work independently and collaboratively
- Proficiency in Microsoft Office Suite and PR tools/software
Benefits
- Commission-based compensation for driving new business opportunities
- Performance-based commission structure for business development efforts
