About This Role
This role coordinates public relations activities, ensuring consistent brand use, creating engaging content, and managing various communication projects. It suits a professional with strong writing and organizational skills who can work independently and collaboratively.
Responsibilities
- Maintain consistent use of Cullman Regional’s brand across print materials, signage, promotional items, video and digital channels
- Review logo use, colors, messaging and design for alignment with approved brand standards
- Create, proofread, schedule and publish accurate, engaging content on various platforms aligned with organizational priorities and approved messaging
- Coordinate print projects from request through delivery, including specifications, vendor quotes, production schedules, proof approvals, quality checks, ordering and distribution
- Track costs and meet approved budgets and deadlines
- Maintain accurate, current website content
- Coordinate web development projects with internal partners and vendors
- Review website analytics and recommend improvements to content, navigation and engagement
- Plan and coordinate assigned community outreach activities and events, including promotional materials, logistics, stakeholder communication and follow-up
- Represent Cullman Regional professionally
- Coordinate hospital podcast production and promotion, including topic planning, guest scheduling, recording logistics, editing coordination, publication and distribution
- Monitor social media activity, online feedback and relevant media coverage
- Provide timely updates to leadership and route concerns or sensitive inquiries through established communication and escalation processes
- Contribute creative concepts, messaging and content to advertising campaigns and special projects
- Collaborate with internal partners and agencies to complete assigned deliverables accurately and on time
- Provide photography, videography and graphic design support as assigned
- Maintain organized creative files and obtain required approvals and releases before using or publishing content
- Maintain accurate hospital-owned Google business listings, including contact information, hours, locations and service updates
- Monitor listing activity and coordinate corrections or responses as appropriate
- Develop and maintain internal communications through digital displays and SharePoint
- Verify content accuracy, coordinate approvals and publish timely updates for the intended audience
- Demonstrate teamwork, responsive service and professional communication with patients, guests, employees and community partners
- Clarify project needs, communicate progress and promptly address barriers to completion
- Protect patient and organizational confidentiality in all communications
- Follow applicable privacy, consent, safety and organizational requirements
- Verify information and obtain required approvals before release
Requirements
- Bachelor’s degree in journalism, communications, marketing or a related field, or substantial, directly related experience demonstrating the required knowledge and skills
- Minimum of three years of experience in marketing, communications, public relations or a related field
- Strong writing, editing and proofreading skills, including working knowledge of AP style
- Proficiency with Microsoft Office, social media publishing tools, website content management systems and digital analytics
- Working knowledge of basic HTML and graphic design tools
- Ability to manage multiple projects, coordinate vendors, meet deadlines, exercise sound judgment and work independently while collaborating effectively with others
Nice to have:
- Healthcare marketing or public relations experience
- Adobe Photoshop experience
