About This Role
Public relations professionals build and maintain strong connections with potential and existing high-profile customers. This role involves developing a network and prospect database to increase program participants, requiring strong communication, networking, and interpersonal skills.
Responsibilities
- Build and maintain good relationships with potential and existing customers from the middle to upper segments
- Develop networking and prospect databases to increase the number of Finest Chapter participants
- Conduct personal approaches and communication with potential participants through relationship building, networking, referrals, communities, and events
- Conduct presentations, consultations, and provide product knowledge about the Finest Chapter program to potential participants
- Perform the sales process from prospecting, approach, follow-up to closing
- Achieve established sales targets and number of participants
- Implement PR and relationship marketing strategies to increase awareness and interest in Finest Chapter
- Build partnerships with communities, companies, organizations, and personal networks that align with the target market
- Manage customer databases and conduct regular follow-ups and relationship maintenance
- Attend and optimize various gatherings, networking events, seminars, and social events as customer acquisition channels
- Coordinate with the Marketing, Event, and Operations teams to support the achievement of Finest Chapter targets
- Create regular activity reports for PR, networking, pipeline, follow-up, and sales achievement
Requirements
- Minimum D3/S1 education from all majors
- Possess a minimum of 2 years of experience in Public Relations, Sales, Relationship Management, Account Executive, or Marketing
- Preferred experience in both PR and Retail Sales, especially in directly handling customers/clients
- Possess strong communication, networking, and interpersonal skills
- Possess an extensive network/relations, especially with professionals, entrepreneurs, communities, or upper-middle class segments
- Present a professional, attractive, and representative appearance, and be confident meeting high-profile clients
- Possess persuasive selling, negotiation, presentation, and trust-building skills with potential participants
- Accustomed to follow-up, maintaining relationships, and closing sales
- Possess the ability to build and manage communities or networks into sales opportunities
- Target-oriented, proactive, communicative, and possess a service excellence mindset
- Willing to conduct meeting, networking, event, gathering, and client visit activities
