About This Role
This role focuses on owning the Blink Offline go-to-market experience for key retail partners, translating sales decisions into launch-ready execution strategies, and building AI tools to transform manual GTM processes into intelligent, repeatable systems. It suits a Product Manager who can manage the entire product lifecycle for internal AI tools and drive cross-functional execution.
Responsibilities
- Own the Offline GTM roadmap for the assigned Blink portfolio, determining how, when, and in what sequence products reach each retailer
- Make trade-off decisions on launch timing, resource allocation, and process investments
- Translate Sales-defined assortment plans into actionable GTM requirements, identifying gaps, dependencies, and risks, and driving resolution
- Write product requirements and business cases for new GTM capabilities, AI tools, and process innovations
- Maintain and iterate on the GTM roadmap in alignment with senior leadership on quarterly priorities and trade-offs
- Scope and define requirements for regional retailer expansion (Canada, Mexico), partnering with Sales on market decisions
- Own the product experience at shelf, including packaging requirements, bundle configuration specs, content readiness, and retailer portal deliverables
- Represent Offline GTM needs in upstream product discussions, advocating for packaging, configuration, or content changes
- Build relationships with retailer-facing teams to translate operational friction into product improvements
- Identify, scope, and build AI-powered tools that solve specific GTM problems (e.g., automated retailer content generation, launch-readiness scoring, timeline risk detection, setup sheet automation)
- Own the product lifecycle for internal AI tools built: define the problem, write prompts/requirements, test outputs, measure impact, and iterate
- Engineer and optimize AI prompts to automate repeatable launch tasks, treating them as product deliverables with version control, quality standards, and measurable outcomes
- Build the case for AI tool investment by quantifying time savings and error reduction
- Drive product launches end-to-end for the assigned portfolio, coordinating across Sales, Marketing, Supply Chain, Creative, and Legal
- Develop launch-readiness dashboards and tracking mechanisms that provide stakeholder visibility and enable informed go/no-go decisions
- Identify process gaps and propose solutions; escalate blockers and trade-offs to senior leadership with clear recommendations
Requirements
- 5+ years of program or project management experience
- 3+ years of defining and implementing process improvement initiatives using data and metrics experience
- Knowledge of Excel (Pivot Tables, VLookUps) at an advanced level and SQL
