About This Role
This role is for an exceptional Influencer Marketing Manager to lead global influencer marketing efforts, build strong relationships with creators, and develop strategies that expand reach and drive measurable results. It suits someone who understands influencer marketing, knows how to connect with creators across different markets, and can turn influencer relationships into valuable opportunities for brand growth.
Responsibilities
- Manage and grow the creator WhatsApp community, ensuring consistent communication and engagement
- Manage influencer email communications and maintain professional relationships with creators
- Build, organise, and maintain an email database of influencers across different countries and niches
- Develop and send targeted emails to influencers
- Consistently research and reach out to global influencers to establish potential collaborations and partnerships
- Identify suitable influencers based on audience, niche, location, engagement, and brand alignment
- Develop and execute influencer marketing strategies that support business goals
- Build and maintain long-term relationships with influencers, creators, and their representatives
- Follow up with influencers and manage communication throughout the collaboration process
- Identify new opportunities to expand the global creator network
- Track outreach activities, responses, partnerships, and campaign results
- Monitor influencer marketing trends and identify new opportunities for growth
- Work closely with the team to coordinate influencer campaigns and ensure smooth execution
- Take ownership of the influencer marketing function and continuously improve its processes and results
Requirements
- Experience in influencer marketing, creator partnerships, digital marketing, public relations, or a related field
- Experience reaching out to influencers and building professional relationships with creators
- Strong written communication skills, particularly for professional emails and outreach messages
- Ability to build and manage organised influencer contact lists and email databases
- Experience managing online communities, preferably WhatsApp groups or creator communities
- Understanding of how to identify suitable influencers for different brands, audiences, and campaigns
- Ability to communicate confidently and professionally with influencers across different countries and cultures
- Organised and capable of managing multiple conversations, follow-ups, and partnerships simultaneously
- Strong research skills and the ability to identify relevant influencers across different niches
- Understanding of influencer marketing strategies and how they contribute to brand awareness, audience growth, and business results