Product Strategy & Operations Lead (Ad Performance)

• Ad Product Strategy & Operations (PS&O) is a hybrid strategy and execution function within Roku’s Ad Product organization
• We partner with product managers and cross-functional teams to accelerate decision-making, ensure launch readiness, and operationalize product strategy across Roku’s advertising portfolio
• The team sits at the intersection of product development and business enablement
• Our focus is on driving clarity, scalability, and alignment across initiatives, from roadmap planning through launch execution
• We also collaborate closely with commercialization partners to ensure new products and solutions are brought to market effectively
• We’re looking for a PS&O Lead with a performance advertising background to drive product strategy through market analysis, competitive intelligence, and go-to-market execution for Roku’s growing performance advertising business
• You’ll develop and operationalize scalable frameworks to unlock revenue growth across our performance and growth advertising portfolio, ensuring tight alignment across product, sales, and legal teams
• You’ll act as a key strategic partner bridging product development with business enablement, identifying systemic roadblocks, workflow inefficiencies, and operational gaps that stand between our roadmap and the market
• The ideal candidate has built or scaled performance advertising products in a digital platform environment
• You’ve worked across outcome-based buying systems: cost-per-action bidding, conversion optimization, audience targeting, measurement and attribution, and the feedback loops that make performance campaigns work at scale
• You understand how growth marketers evaluate platforms, what drives adoption of new buying products, and how to translate complex ad tech into something a sales team can confidently sell
• This is a high-visibility, high-impact role
• You’ll operate with autonomy, move fast, and own the commercialization and triage work that determines whether Roku’s performance advertising platform becomes a must-buy for growth marketers
• Develop and maintain product strategy for Roku’s performance advertising portfolio, ensuring market dynamics, buyer needs, and business objectives are reflected in roadmaps and prioritization
• Analyze systems, workflows, and dependencies across ad delivery, bidding, targeting, forecasting, and measurement to identify gaps and propose scalable solutions
• Partner with Product Management, Ad Sales, Operations, and Legal to unblock revenue opportunities and scale team readiness to sell and support performance buying products by addressing compliance, operational, and go-to-market challenges
• Establish frameworks for scaling across Roku’s direct channels, including Home Screen and native surfaces, and our in-stream video ads businesses
• Serve as the directly responsible individual for performance advertising GTM initiatives, ensuring cross-functional teams are aligned, accountable, and delivering measurable outcomes
• Own the operational readiness and launch execution for new performance buying products, ensuring Ad Sales teams are equipped to support advertisers from day one

Benefits

• Medical, wellness and financial benefits
• Free snacks and access to the company fitness center
• Unlimited paid time off policy
• Work from home opportunities- Experience managing performance budgets with an understanding of how decisions are made for budget and optimization
• Exceptional communication and influence skills, highly analytical, detail-oriented
• 4+ years of experience in strategy and operations, growth or performance marketing, or equivalent practical experience, ideally within digital advertising
• Demonstrated ability to shape product strategy through market analysis, competitive insights, and cross-functional alignment
• Strong experience using AI to increase productivity in research, developing presentations and briefing documents, financial analysis, and other professional tasks
• Proven track record of growth and progression in prior roles, reflecting strong performance and increasing responsibility
• Strong systems thinker with a proven ability to scale operational processes and deliver measurable business outcomes