About This Role
This role defines and advances a coordinated market strategy to transform the Consumer Products group by embedding more efficient products or practices within key markets. The Product Strategist establishes a long-term vision for market transformation, including strategic goals and programs, and leads market engagement efforts by building strategic partnerships across the supply chain.
Responsibilities
- Define and advance a coordinated market strategy for one or more strategic product groups
- Champion the strategy and facilitate internal cross-functional alignment on product group strategy and priorities
- Incorporate change management best practices to identify successes or gaps, and make corrections when strategies are not producing desired outcomes
- Partner with cross-functional staff to operationalize the strategy as it pertains to program implementation, product roadmaps, infrastructure development and integration, scanning for emerging technology, market research, marketing strategies or other internal activities
- Lead concept advancement of new opportunities into the portfolio
- Mentor junior staff assigned to the Product Strategist’s product group(s)
- Coordinate product group team in identifying, prioritizing, and following through on the development of strategic partnerships with industry and supply chain partners (e.g. manufacturers, distributors, retailers and trade allies)
- In coordination with product management and Strategic Opportunities team, identify and develop market transformation opportunities outside of NEEA's current product groups
- Support strategy development for cross-cutting infrastructure, such as data platforms and market resources that support the long-term product group and portfolio strategy
- Partner with Portfolio Management Team on resource needs (budget and staffing) and tradeoffs to support product group market strategy and related programs and to inform resource allocation decisions
- Lead, in close partnership with cross-functional contributors, the development of market transformation theory, logic model, and diffusion theory for programs throughout the initiative life cycle within assigned product group(s)
- Engage in the development of market progress indicators, strategic interventions, and other key program activities, keeping the market transformation vision central
- Contribute to the development of NEEA strategic partnerships and opportunities, including defining the partnership strategy, vision, goals, value propositions, and priorities
- Perform other duties which may be necessary or desirable to support the organization’s success
- Provide leadership and strategic direction for other internal team members
- Supervise and manage contractors
Requirements
