About This Role
Product Owners are responsible for developing, enhancing, and maintaining CRM features in alignment with the overall product roadmap. This role involves collaborating with various stakeholders to gather business requirements, analyze CRM-related processes, and ensure effective feature implementation. It suits a professional with a strong background in product ownership and CRM platforms.
Responsibilities
- Take ownership of developing, enhancing, and maintaining CRM features in alignment with the overall product roadmap
- Collaborate with Sales, Marketing, Customer Service, and other stakeholders to gather business requirements and identify user needs
- Analyze CRM-related business processes, including Lead Management, Sales Pipeline, Customer Management, and Customer Service workflows
- Create, maintain, and prioritize Product Backlogs; prepare PRDs, User Stories, Acceptance Criteria, and other functional documentation
- Work closely with UI/UX Designers, Developers, QA Engineers, and relevant stakeholders to ensure effective feature implementation
- Participate in Agile/Scrum activities, including Sprint Planning, Backlog Refinement, Sprint Reviews, and product demonstrations
- Coordinate User Acceptance Testing (UAT), validate delivered features, and ensure solutions meet business and user requirements
- Monitor user feedback and product usage data to identify opportunities for continuous improvement
- Support the analysis and implementation of CRM integrations with internal systems and third-party applications
Requirements
- At least 6 years of experience in Product Ownership, Business Analysis, Product Management, or similar roles related to software product development
- Minimum 2 years of practical experience working with CRM platforms or CRM-related products
- Solid understanding of customer management, sales operations, customer service processes, and related business workflows
- Hands-on experience managing Product Backlogs and preparing PRDs, User Stories, and Acceptance Criteria
- Good knowledge of the Software Development Life Cycle (SDLC) and Agile/Scrum methodologies
- Strong business analysis skills, with the ability to translate business requirements into clear functional specifications
- Excellent logical thinking, problem-solving, communication, and stakeholder coordination skills
- Experience with Salesforce, Microsoft Dynamics, HubSpot, or custom-built CRM systems is preferred
- Experience working with enterprise applications involving multiple business functions and system integrations is an advantage
Benefits
- Opportunity to contribute to CRM product development and business process optimization
