About This Role
Product Marketing Strategist will help shape how US Conec's innovative technologies are positioned and communicated across global markets. This role serves as a key link between Product Line Management and Marketing Communications, translating complex technical concepts into compelling customer-focused messaging while collaborating across engineering, sales, creative, digital, and marketing teams to support business growth.
Responsibilities
- Partner with product managers, engineers, and subject matter experts to develop a deep understanding of products, technologies, applications, customer needs, and market opportunities
- Develop differentiated product positioning, value propositions, messaging frameworks, and brand narratives that clearly communicate customer value
- Support marketing strategies for new product launches, existing product portfolios, campaigns, and thought leadership initiatives
- Create high-quality technical and marketing content for websites, digital campaigns, social media, presentations, videos, advertisements, trade shows, and sales enablement materials
- Develop campaign concepts, creative briefs, content plans, and messaging strategies that align with business objectives and customer needs
- Collaborate with cross-functional stakeholders to execute coordinated product marketing initiatives across multiple channels
- Ensure product messaging and communications remain consistent with US Conec’s brand strategy, market positioning, and technology leadership
- Conduct market research, competitive analysis, and industry monitoring to identify trends, opportunities, and messaging gaps
- Support planning and prioritization of product demonstrations, exhibits, and displays for trade shows and industry events worldwide
- Manage trade show product displays from concept through execution, coordinating internal teams and external vendors to ensure successful event readiness
- Lead multiple projects simultaneously while managing timelines, deliverables, stakeholders, and vendor relationships
- Support additional marketing and communications initiatives as business needs evolve
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Engineering, or a related field
- 2–3 years of experience in product marketing, technical marketing, marketing communications, content strategy, or a related discipline
- Exceptional writing, editing, and storytelling skills with the ability to simplify complex technical concepts for diverse audiences
- Strong understanding of product positioning, value propositions, customer needs, and integrated marketing strategies
- Technical aptitude with the ability to collaborate effectively with engineers, product managers, and other technical stakeholders
