About This Role
Leading the execution of marketing initiatives that drive awareness, adoption, and ongoing usage of Amazon BR payment methods is the core of this role. The Product Marketing Specialist will own a specific workstream within the broader payment marketing strategy, ensuring its end-to-end execution, performance management, and reporting against defined KPIs.
Responsibilities
- Own the execution of marketing initiatives for Amazon BR payment methods
- Identify opportunities within the workstream and propose marketing plans across multiple levers
- Deliver results with speed and precision based on customer needs and business performance data
- Collaborate closely with Product Management, UX, Business Development, PR, and Engineering teams
- Manage multiple concurrent initiatives and coordinate across partners in the Payments organization
- Monitor performance proactively and escalate issues as needed
Requirements
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience using data and metrics to measure impact and determine improvements
- Experience with onsite marketing, lifecycle marketing, and digital advertising
- Experience with A/B or multivariate testing
- Fluent in English (speaking, writing, and reading)
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience in professional non-internship marketing
Nice to have:
- Experience working with financial services partners
- Experience with customer segmentation, profiling, and targeting
- Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience using SQL or other analytical tools for conducting data analysis
- Experience managing external partners to develop marketing programs
Benefits
- Inclusive culture that empowers employees to deliver the best results for customers
Important Details
- Application deadline: Not specified
Application Process
- For workplace accommodations or adjustments during the application and hiring process, please visit Amazon's accommodations page for more information.
About the Company
Amazon is expanding rapidly in Brazil, focusing on providing easy, convenient, and affordable payment options to customers. The company emphasizes an inclusive culture that empowers its employees to achieve the best results for customers.
