Product Marketing Senior Manager

About This Role

This senior manager role leads U.S. product marketing for Veeva Vault CRM Suite, an agentic engagement platform for life sciences. The successful candidate will develop positioning, messaging, value propositions, and go-to-market strategies for Vault CRM Suite products, including industry-specific AI capabilities. This position involves translating product vision, customer value, and market opportunities into compelling narratives that drive customer success and growth.

Responsibilities

• Develop and execute an annual, strategic marketing plan in collaboration with market strategy, product management, sales, and field/integrated marketing, including customer retention, adoption, and cross-sell/upsell strategies
• Lead and guide team execution for Vault CRM Suite product marketing initiatives, establishing a consistent operational cadence across market strategy, product management, and marketing
• Develop and refine messaging in partnership with market strategy, pulling it through to all external channels, web properties, and customer-facing assets
• Empower field sales and customer-facing teams by translating product releases and strategic narratives into high-impact enablement tools and presentation decks
• Own the content strategy and develop assets (thought leadership, videos, website copy, blog posts, infographics, etc.) that articulate solution value and showcase customer success
• Own and execute large-scale customer conference agendas and content, product launches and releases, and customer advocacy programs
• Drive product awareness through PR, article placements, and social media
• Build and maintain an optimized library of sales collateral and competitive assets

Requirements

• 6+ years of B2B enterprise software product marketing experience, with demonstrated experience leading initiatives in a complex, fast-paced environment
• High level of self-motivation—proven ability to proactively navigate internal organizational structures and integrate into existing cross-functional cadences
• Exceptional narrative refinement and writing skills; proven capability to take strategic product concepts and turn them into clear, polished customer messaging
• Demonstrated track record of cross-functional alignment, working seamlessly with market strategy

About the Company

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. It is one of the fastest-growing SaaS companies in history, surpassing $3B in revenue in its last fiscal year. Veeva became a public benefit corporation (PBC) in 2021, legally bound to balancing the interests of customers, employees, society, and investors.